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GENERATIVE ENGINE OPTIMISATIONAI Search Insights & Resources
GEO, AEO, LLM SEO, AI visibility. The category settled on a vocabulary before it settled on definitions, so the same words mean different things to different vendors. These are our answers, with the working shown and the sources named. Every one states its answer in the first forty words.
Article8 min26 August 2026
What does generative engine optimisation cost?
Across the market in 2026: AI visibility tooling runs roughly $250 to $2,500 a month, freelance GEO $2,500 to $7,500, agency retainers $5,000 to $19,000, senior advisory $10,000 to $45,000. An in-house hire is $75,000 to $120,000.
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Article8 min26 August 2026
AI search: advisory, agency or in-house?
Hire in-house if AI search is permanent and full-time. Use an agency if you need execution capacity. Use an advisory if you have a capable team but no senior judgement here. Many companies need none of the three yet.
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Article8 min26 August 2026
How to brief and evaluate a GEO partner
Brief on the outcome and the constraint, not the tactics: what you want to be found for, which competitors you lose to, and what you will not do. Then evaluate on nine technical questions with known answers.
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Article7 min26 August 2026
How to report AI search visibility to a board
Report four things: share of voice against a fixed competitor set, brand accuracy, source concentration, and citation rate per platform. Never a blended score, modelled traffic shown as measured, or a projection.
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Article7 min26 August 2026
Looking for a GEO agency or an AI SEO agency?
An agency does the work and is paid for output. An advisory sets direction and is paid for judgement, with your team executing. Capacity but no direction means you want an advisory. Direction but no hands means an agency.
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