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GENERATIVE ENGINE OPTIMISATIONAI Search Insights & Resources
GEO, AEO, LLM SEO, AI visibility. The category settled on a vocabulary before it settled on definitions, so the same words mean different things to different vendors. These are our answers, with the working shown and the sources named. Every one states its answer in the first forty words.
Article7 min26 August 2026
What is generative engine optimisation (GEO)?
Generative engine optimisation (GEO) is the practice of getting a brand cited and accurately described in AI-generated answers. There is no ranking position to win: a model retrieves a few sources and writes prose from them.
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Article6 min26 August 2026
What is answer engine optimisation (AEO)?
Answer engine optimisation (AEO) is structuring content so it becomes the source an answer engine uses. An answer engine is any surface returning a direct answer rather than links: AI assistants, AI Overviews, snippets and voice.
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Article6 min26 August 2026
What is AI visibility?
AI visibility is how often, and how accurately, a brand appears in AI-generated answers. It is measured across six metrics: citation rate, brand mention rate, share of voice, prompt coverage, brand accuracy and source concentration.
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Article6 min26 August 2026
Answer engine optimisation vs SEO: what actually changes?
SEO optimises a page to rank in a list. AEO optimises a passage to be extracted as an answer. They share most of the technical foundation, and diverge on the unit of selection and on what failure looks like.
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Article7 min26 August 2026
GEO vs AEO vs SEO: what each term actually means
SEO is getting found in a list. AEO is being the source of an extracted answer. GEO is the discipline of being cited and correctly described by AI assistants, which contains AEO and assumes competent SEO underneath.
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Article7 min26 August 2026
Does llms.txt do anything?
On the available evidence, no. A May 2026 log analysis of 137,000 domains found 97% of llms.txt files received zero requests, and Google stated the same month that the file has no effect on Search visibility.
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Article7 min26 August 2026
How to rank in AI Overviews
You cannot rank in an AI Overview: there are no positions. Overviews are generated from pages already ranking, and selection is passage-level. So rank for the query, then put a clean, self-contained answer in an early passage.
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Article6 min26 August 2026
How to show up in AI Overviews when you already rank
If you rank well and a competitor is in the overview, it is almost always one of five things: Google-Extended blocking you, a buried answer, a stale page, a passage that needs context, or a query rewarding another source type.
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Article8 min26 August 2026
How to monitor AI search visibility
Build a prompt set of 30 to 50 buyer questions and freeze it. Run each at least five times a month, per platform, recording the answer, the sources and the model version. Report citation rate and mention rate separately.
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Article6 min26 August 2026
How to track AI Overviews
Track presence continuously, not at a point in time: the same query can produce an overview one week and not the next. Record trigger rate, citation rate within triggered queries, and clicks separately, because citation and traffic diverge.
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Article7 min26 August 2026
AI visibility checker: how to check your AI visibility yourself
Run ten category questions across ChatGPT, Gemini, Claude, Perplexity and Copilot, three times each, recording whether you were named, whether you were linked, and which sources were cited. An hour, and better than most instant checkers.
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Article7 min26 August 2026
Does GEO need its own budget, separate from SEO?
Partly. Most GEO work is technical and content work your SEO budget already funds. Two lines have no SEO equivalent and need separate funding: the off-site citation-sources programme, and AI visibility measurement.
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