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Content engineering°

The enterprise content engineering platform.

Content engineering unifies research, authoring, optimisation, publishing and measurement into one closed-loop system, so every piece you ship is engineered to be cited by AI search. It's the platform behind our enterprise GEO programme.

writeworks.ai
WriteWorks content engineering platform
The loop°

Research, plan, create, measure, on repeat.

01

Research

Find the demand: historical search data, intent-anchored prompt research and Google Search Console quick wins.

02

Plan

Pick the right next move with an opportunity queue, to-dos, a pipeline kanban and a content calendar.

03

Create

Draft with the system in the room: the content editor, WriteWorks AI co-author and three optimisation lenses.

04

Measure

Close the loop with per-prompt, eight-engine tracking and AI visibility analytics on your own site.

Three optimisation lenses°

Every draft, checked three ways

As you write, each lens returns pass, warning or fail with an inline before-and-after suggestion, so content ships citation-ready, on-brand and search-aligned.

SEO lens

Heading hierarchy, intent match, internal linking and schema.

AI Search lens

Extractability, prompt alignment, citation-readiness and entity clarity.

Brand lens

Voice, tone, banned terms and persona match.

Content editor°

Draft with the system in the room

A familiar, powerful editor with the AI co-author and live measurement built in, with no copy-pasting between tools.

  • Google Docs-class editing with the WriteWorks AI co-author
  • One-tap rewrite actions: rewrite, rephrase, expand, simplify, explain, fix grammar, make professional or casual
  • Intent-anchored templates and URL import
  • Per-prompt citation telemetry inside the document

Engineer content that gets cited.

Talk to the Surge45 team about putting content engineering to work, or explore the enterprise GEO platform it powers.