The content engineering platform for AI search.
WriteWorks measures and grows your brand's visibility across AI search engines, then engineers the content to win citations. Built by Surge45 for AI search visibility and GEO (generative engine optimisation).
Measure deeper. Engineer the fix. Prove the lift.
Buyers increasingly start with AI engines, not a search bar. WriteWorks closes the gap between your content investment and measurable AI citation lift, unifying research, writing, optimisation and measurement in one platform.
Tracks citations across
One platform, from research to proof.
8-engine citation tracking
Track how AI engines cite and recommend your brand across 23+ regions, refreshed every 24 hours.
Prompt research
Generate four intent-anchored prompt variants per keyword, so you optimise for how buyers actually ask.
Content editor with three lenses
Write with live SEO, AI Search and Brand optimisation lenses for citation-ready content in one place.
Citation telemetry
See share of voice, sentiment and competitor benchmarking across every engine in one dashboard.
AI visibility analytics
Measure cited pages and AI-referred sessions to connect content to real pipeline impact.
Search Console integration
Connect Google Search Console to surface quick-win opportunities and prioritise the next move.
Built for the teams that own AI search.
Content teams
Author citation-ready content that AI engines actually quote.
Growth leaders
Measure AI search's impact on pipeline and prove the lift quarter on quarter.
Product marketers
Track competitive positioning inside AI answers and own your category.
A tool does not replace a method
Every AI visibility platform, WriteWorks included, will hand you a dashboard with a number on it. The number is only worth something if you know what it counts. Most of them blend brand mentions into citation rate, or average several assistants into one score, and both make the figure look better than the reality.
So we run these tools against our own published definitions rather than accepting theirs. Citation rate and brand mention rate stay separate. Platforms are reported individually and never averaged. Prompt sets are declared and frozen before measurement, and each prompt is run repeatedly, because a single run of a non-deterministic model proves nothing.
What WriteWorks is genuinely good at is coverage and cadence: eight engines, refreshed daily, across regions, which is not something a human can do by hand at any useful frequency. What it cannot do is decide which questions are worth asking, judge whether an answer is materially wrong about your product, or work out that seventeen of your twenty accuracy failures trace back to one stale third-party listing. That is the advisory work, and it is the part that changes the outcome.
We are open about the tooling for the same reason we published the definitions: a number you cannot reproduce is not a measurement.
Win the AI answer for your category.
See WriteWorks for yourself, or talk to the Surge45 team about putting AI search visibility to work for your pipeline.