AI Search & growth
strategic advisory for SaaS brands.
Surge45 is the AI search and growth partner for SaaS: generative engine optimisation (GEO), answer engine optimisation and conventional SEO run as one programme. We help founders and growth leaders, and your team, become the answer buyers find across search, AI assistants and the communities that shape their shortlist, and prove it in pipeline and revenue.
We're the driving force behind high performance for SaaS brands
The old discovery playbook is breaking.
How SaaS buyers find and shortlist software has changed faster than most growth teams have. Three gaps are quietly costing you pipeline.
Buyers start in AI now
More research begins in ChatGPT, Perplexity and AI Overviews than on a page of blue links. If you are not the cited answer, you are not in the room.
Ranking isn't being recommended
Classic SEO gets you listed. It does not get you recommended. Visibility now means being the source AI and communities point to.
Channels run disconnected
SEO, paid, content and attribution each optimise for their own metric, and no one owns the number your board actually cares about: pipeline.
One strategy, from how buyers find you to the revenue it returns.
Four pillars, run as one system. Each compounds the next, under-invest in one and the rest decay.
01 Discover
Become the answer wherever buyers research: SEO, generative engine optimisation (GEO) across the AI assistants, and the communities that shape their shortlist.
Explore Discover02 Convert
Turn demand into qualified pipeline, engineered around deal value, not form fills.
Explore Convert03 Attribute
Prove what actually moved revenue, attribution your CFO and board can defend.
Explore Attribute04 Grow
Report, refine and compound, so the growth curve steepens with every cycle.
Explore GrowOur discovery & growth model, in three stages.
Every engagement runs through the same three stages, so you always know what comes next and what each one delivers.
Diagnose
A working session and a full diagnostic across all four pillars, where you're winning, where you're leaking, and what's still unproven.
Strategy
A prioritised roadmap with targets, owners and the attribution model, board-ready, in writing, no scope drift.
Advise & govern
We work with you on an operating cadence and board-grade reporting that sharpens every cycle.
The numbers, and where each one comes from.
Source: First Page Sage, Top Generative AI Chatbots by Market Share. July 2026, US monthly-active-user estimates.
Source: Goodie, The Most Cited B2B SaaS Domains in AI Search. 5.7 million citation links analysed across B2B SaaS prompts.
How these are measured
- SaaS brands served:
- n = 30 SaaS brands. company inception to August 2026. Count of distinct SaaS companies under a signed advisory agreement. Excludes one-off audits, workshops and prospect calls.
- Years in-house experience:
- n = 1 founding team. 2015 to 2026. Cumulative years spent in salaried, in-house growth and marketing roles at SaaS companies before founding Surge45.
- AI assistants tracked:
- n = 6 assistants. current monitoring coverage. ChatGPT, Gemini, Claude, Perplexity, Microsoft Copilot and Grok, plus the AI Overviews and AI Mode surfaces inside Google Search. A coverage fact, not a performance claim.
The work behind the numbers.
How we've helped SaaS leadership teams turn discovery into pipeline, revenue and defensible growth.
Technical SEO and AI-search strategy that compounded into qualified organic pipeline.
Read case study
A paid + ABM strategy that turned ad spend into board-reported pipeline, not clicks.
Read case study
A content-led growth system that cut CAC while scaling demo volume.
Read case studyIllustrative composite. These are engagement patterns described by category, not named clients, and the figures show the shape of an outcome rather than a single verifiable result. Read them as an indication of what the work produces, not as a claim you could check. Where we publish a number about the firm itself, it carries its sample size, window and method on the page.
What leadership teams say.
The view from the founders, CMOs and growth leaders we've worked alongside.
“Surge45 rebuilt how buyers discover us. Within two quarters we were the answer ChatGPT and Google's AI Overviews surfaced for our category, and that turned into qualified pipeline, not vanity traffic. What I value most is that they never took the work away from us. They sat in our pipeline reviews, briefed my team before every exec meeting, and left us a discovery and growth system we still run today.”
“For the first time I could walk our growth numbers into a board meeting and defend every one of them. Surge45 connected discovery, conversion and attribution into a single model, so I knew exactly which channels created pipeline and which were just spending budget. They led our discovery, conversion and attribution end to end, and made our whole team sharper in the process. That is the difference between Surge45 and a generalist agency.”
“They cut our cost per acquisition by more than half without cutting demo volume, by fixing the conversion and attribution gaps our agencies had ignored for a year. The strategy was sharper than anything we had been handed before, and because they coached my team through it rather than doing it for us, the gains kept compounding after the engagement ended. Surge45 think like operators because they have held the in-house seat.”
Why founders & growth leaders bring us in.
A true growth partner
We work alongside founders and growth leaders, helping you and your team turn discovery into pipeline and revenue across all four pillars.
Built for the AI era
We position you to be cited by ChatGPT, Perplexity and AI Overviews, not just ranked on a page that's shrinking.
Accountable to revenue
Every recommendation ladders to pipeline and revenue, the numbers your board underwrites.
Ways to work with us.
Three ways in, matched to your stage. Pricing on request, tailored to your ICP tier.
Discovery & Growth Diagnostic
A full four-pillar diagnostic and a prioritised, board-ready roadmap. The fastest way to see where you are winning and leaking.
Learn moreAdvisory Retainer
Ongoing strategic direction and board-grade reporting across the whole system, with your team and ours working as one.
Learn moreQuestions founders & growth leaders ask.
Do you do the work, or just advise?
Both, depending on what you need. We set the strategy and direction with you and your team, and we can lead execution end-to-end through our engagements. You are never left with a deck and no support.
How is this different from an agency?
We are senior operators who have run growth in-house, not a delivery shop billing for hours. Everything connects to one number, pipeline, and the capability compounds with your team rather than staying locked in a supplier.
What do engagements cost?
Pricing is on request and tailored to your ICP tier, from seed to Series D+. Most teams start with a Discovery & Growth Diagnostic, then move into a retainer or fractional engagement.
How quickly will we see results?
Diagnostics and quick wins land in the first weeks. Compounding discovery and pipeline gains build over one to two quarters as the four pillars start reinforcing each other.
Which stage of company is this for?
SaaS from seed to Series D+. We tailor the engagement to founders, VPs of Marketing and CMOs, and meet your team wherever the capability gaps are.