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GUIDES & TEMPLATES

Free SaaS Guides & Playbooks

Guides, templates and workbooks to help you and your team scale SaaS growth. Free, and drawn from the work we do with the companies we advise.

Surge45Surge45°STRATEGYSaaS MarketingMetrics Handbook
Strategy42 pages
SaaS Marketing Metrics Handbook
The essential metrics every SaaS marketer should track.
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Surge45Surge45°CONTENTSaaS Content CalendarTemplate
ContentMulti-tab
SaaS Content Calendar Template
A ready-to-use content planning template for SaaS.
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Surge45Surge45°LEAD GENABM Campaign PlanningWorkbook
Lead Gen38 pages
ABM Campaign Planning Workbook
Step-by-step workbook for planning ABM campaigns.
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Surge45Surge45°STRATEGYWebflow vs. HubSpot CMS forSaaS Website: CompleteGuide
Strategy18 min read
Webflow vs. HubSpot CMS for SaaS Website: Complete Guide
Comprehensive comparison of Webflow vs. HubSpot CMS for SaaS websites. Discover which platform fits your needs with detailed analysis of features, pricing, performance, and scalability.
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Surge45Surge45°STRATEGYSaaS Customer JourneyGuide: Map, Optimise &Scale Every Stage
Strategy22 min read
SaaS Customer Journey Guide: Map, Optimise & Scale Every Stage
The definitive SaaS customer journey guide. Learn how to map every stage from awareness to advocacy, reduce churn, and maximise lifetime value with measured frameworks and real-world examples.
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