Surge45
Human Resources Technology SaaS Marketing Agency

HR Tech SaaS Marketing Agency

Surge45 is a specialized SaaS marketing agency helping HR tech companies connect with HR leaders, CHROs, and talent acquisition teams. We deliver results for HRIS, ATS, payroll, benefits, and workforce management platforms.

You're a Perfect Fit If You've:

We partner with ambitious human resources technology companies ready to scale.

Product-Market Fit

HR platform with proven value and customer testimonials

Growing Customer Base

50+ customers or $500K+ ARR in HR tech

Funded for Scale

Seed+ funding with growth marketing budget

Integration Ready

Integrations with major HRIS and payroll systems

Trusted by Leading Human Resources Technology Companies

TalentHub
PayrollPro
BenefitsOS
WorkforceIQ
HireStream
PeopleFirst

Results That Speak

We let the numbers do the talking.

+340%

Increase in demo requests through CHRO-targeted campaigns

TalentHub (ATS Platform)Read More
-38%

Reduction in cost per lead with optimized HR buyer targeting

PayrollPro (Payroll SaaS)Read More
3.5x

Pipeline growth in 6 months through HR leader thought leadership

BenefitsOS (Benefits Admin)Read More

Industry Challenges We Solve

As a specialized SaaS marketing agency, we understand the unique challenges in your sector.

Crowded Marketplace

Differentiate in a saturated HR tech market with hundreds of competing solutions.

Feature Parity

Communicate unique value when competitors offer similar core functionality.

Budget Cycles

Align marketing with annual HR budget planning and approval processes.

Change Management

Address organizational resistance to adopting new HR systems.

Integration Ecosystem

Showcase compatibility with existing HR tech stacks and payroll systems.

ROI Quantification

Help buyers build business cases with clear HR efficiency metrics.

Our SaaS Marketing Agency Approach

Tailored strategies that deliver measurable results.

01

HR leader persona-based campaigns

02

ROI calculator and business case tools

03

Competitive differentiation content

04

HR tech review site optimization

05

SHRM and HR conference marketing

06

Employee experience thought leadership

Services for Human Resources Technology

The SaaS marketing agency solutions most effective for your industry.

SaaS PPC

Target HR decision makers with precision

LinkedIn AdsGoogle AdsReview Site AdsRetargeting

Content Marketing

HR thought leadership and buyer guides

CHRO GuidesCompliance ContentROI CalculatorsBenchmark Reports

Lead Generation

CHRO and HR leader-focused ABM

Account TargetingMulti-ThreadingEvent Follow-upNurture Programs

SaaS SEO

Rank for HR software searches

HR KeywordsComparison PagesIntegration GuidesBest-of Lists

Email Marketing

HR buyer nurture sequences

Onboarding FlowsProduct UpdatesEvent InvitesRe-engagement

SaaS PR

HR media and industry coverage

HR PublicationsAnalyst RelationsAward SubmissionsThought Leadership

Frequently Asked Questions

Common questions about our human resources technology marketing services.

Partner With a Leading SaaS Marketing Agency

Get a custom strategy designed for your specific market and goals.

Book Industry Strategy Call