SEO consultants who ran growth in-house for 10+ years.

Surge45 was founded by marketers who spent 10+ years running growth in-house at SaaS companies, owning budgets, reporting to CEOs, sitting in board rooms and answering for every pound spent. Every method inside the Digital Discovery & Growth Advisory is what was used to hit real revenue targets in in-house roles. Not a methodology built for a pitch deck.

The advisory grew out of a structural challenge we saw clearly in-house: organic search, paid search, CRO and attribution running as disconnected workstreams, usually under different suppliers, with no unified commercial picture and nobody accountable for the full system. Paid bid on terms organic already owned. Organic was judged on rankings while paid was judged on cost per lead. Four interdependent pillars running simultaneously on every engagement is the answer to that fragmentation.

Every senior hire has held a senior in-house marketing role before joining Surge45. The hiring rule is non-negotiable and compounds over time. When your board asks a question the strategic advisory has never had to answer before, your lead has already answered it, with their own name on the deck.