Paid Advertising

SaaS PPC Agency

Maximize ROI with performance marketing campaigns that drive qualified leads and demos. We specialize in Google Ads and LinkedIn Ads for B2B SaaS.

Growth MetricsLive
4.2x
Average ROAS
52%
Lower CPL
$50M+
Ad Spend Managed
35%
Higher Conv Rate

Trusted by leading SaaS companies

SlackMonday.comAsanaNotionAirtableFigma

Get a SaaS Paid Advertising Agency That's Focused on Results

We don't just deliver activities—we deliver outcomes that impact your bottom line.

Precision Targeting

Reach decision-makers at your ideal accounts with laser-focused targeting.

ROI Obsessed

Every dollar optimized for pipeline contribution, not vanity metrics.

Full-Funnel Tracking

Connect ad spend to revenue with multi-touch attribution.

Rapid Testing

Continuous A/B testing to find winning combinations fast.

Challenges We Solve

High cost-per-lead making paid channels unprofitable

Poor ad-to-pipeline attribution making ROI unclear

Wasted spend on clicks that don't convert to demos

Creative fatigue causing declining performance

Difficulty targeting the right decision-makers on LinkedIn

Rising CPCs eating into marketing budgets

Paid Media Has Changed. Has Your Strategy?

Rising CPCs, privacy changes, and evolving platforms require a sophisticated approach to SaaS advertising.

Cookie deprecation requires first-party data strategies
LinkedIn CPCs demand conversion-focused campaigns
Google's AI bidding needs expert guidance
Multi-touch attribution is now essential
Creative fatigue requires constant testing
Account-based targeting beats broad audiences

Turn Every Ad Dollar Into Revenue

Our comprehensive approach maximizes return on your paid media investment.

Google Ads

Search, display, and YouTube campaigns optimized for SaaS conversions.

LinkedIn Ads

Precision B2B targeting by job title, company, and industry.

Retargeting

Multi-channel retargeting to re-engage and convert.

Landing Pages

High-converting pages designed for paid traffic.

Budget Optimization

Dynamic allocation to highest-performing campaigns.

Creative Testing

Systematic testing to identify winning messages.

Full-Stack Paid Advertising Services That Boost Revenue

Comprehensive solutions designed for enterprise SaaS growth.

Google Ads Management

Search, display, and YouTube campaigns optimized for SaaS conversions and demo bookings.

LinkedIn Advertising

Precision targeting of decision-makers with sponsored content, InMail, and lead gen forms.

Landing Page Optimization

High-converting landing pages designed specifically for paid traffic and SaaS offers.

Retargeting Campaigns

Multi-channel retargeting to re-engage website visitors and move them through your funnel.

Conversion Tracking

Full-funnel attribution setup connecting ad spend to pipeline and revenue in your CRM.

Creative Development

Ad creative, copy, and video production optimized for B2B SaaS audiences.

9-Step Paid Advertising Framework for SaaS

A proven methodology that delivers consistent results for SaaS companies.

01

Account Audit

Deep dive into existing campaigns, identifying wasted spend and optimization opportunities.

02

Competitive Research

Analyze competitor ad strategies, messaging, and landing pages.

03

Strategy & Setup

Custom campaign architecture, audience targeting, and conversion tracking.

04

Creative Development

Develop compelling ad creative and landing pages aligned with your brand.

05

Tracking Implementation

Set up conversion tracking, CRM integration, and attribution.

06

Campaign Launch

Launch campaigns with careful budget allocation and monitoring.

07

A/B Testing

Continuous testing of audiences, creative, and landing pages.

08

Optimization

Daily bid management, audience refinement, and budget reallocation.

09

Scale & Report

Scale winners and deliver transparent ROI reporting.

Results That Speak for Themselves

Real outcomes from our SaaS clients.

SyncFlow

5.2x

ROAS

Achieved 5.2x return on ad spend within 90 days.

CloudOps

-58%

Cost Per Lead

Reduced CPL from $180 to $76 while scaling spend.

DataSync

+240%

Demo Bookings

Increased monthly demos from 45 to 153.

Proven Results

SyncFlow

Challenge: Spending $40K/month on ads with poor ROI and no clear attribution

Solution: Rebuilt campaign architecture, implemented CRM tracking, and optimized for pipeline not clicks

Results:

5.2x ROAS achieved
52% reduction in CAC
$1.2M attributed pipeline in 6 months

CloudOps

Challenge: LinkedIn CPL at $180 making the channel seem unprofitable

Solution: Refined audience targeting, tested new ad formats, and built conversion-optimized landing pages

Results:

-58% CPL reduction
3.4x more demos at same budget
LinkedIn became #2 pipeline source

DataSync

Challenge: Scaling paid channels while maintaining efficiency and quality

Solution: Built systematic testing framework, automated bid management, and expanded to new channels

Results:

+240% demo bookings
Maintained 4.2x ROAS while scaling
2x budget with better efficiency

What Our Clients Say

"Surge45 cut our CAC in half while tripling our demo volume. Their PPC expertise is unmatched."

DK

David Kim

Growth Lead, SyncFlow

"Finally, an agency that understands B2B SaaS paid media. They've transformed our LinkedIn ROI."

JW

Jennifer Walsh

VP Marketing, CloudOps

Why Choose Surge45 for Paid Advertising?

We're not a generalist agency. We live and breathe B2B SaaS marketing.

SaaS-Only Focus

Every campaign built for B2B software.

Revenue Attribution

Connect ad spend to pipeline in your CRM.

Platform Experts

Google and LinkedIn certified specialists.

Proven Track Record

$50M+ in ad spend managed.

Transparent Reporting

Real-time dashboards and weekly updates.

Flexible Engagement

Scale up or down based on your needs.

Frequently Asked Questions