Programmatic Advertising

Programmatic Advertising Agency for SaaS

Precision targeting at scale with automated display campaigns. Reach your ICP across thousands of premium sites with real-time optimization and full attribution.

Growth MetricsLive
92%
ICP Match Rate
180+
Active Campaigns
$12M+
Ad Spend Managed
34%
Avg CTR Lift

Trusted by leading SaaS companies

SalesforceHubSpotZendeskIntercomDriftGong

Get a SaaS Programmatic Advertising Agency That's Focused on Results

We don't just deliver activities—we deliver outcomes that impact your bottom line.

ICP Precision

Target exact companies and decision-makers.

Automated Optimization

AI-powered bidding and placement selection.

Full Attribution

Track display through to pipeline and revenue.

ABM Integration

Account-based display at scale.

Challenges We Solve

Display ads not reaching target accounts

Low engagement rates on display campaigns

Wasted spend on irrelevant placements

No visibility into which placements work

Difficulty integrating display with ABM

Manual optimization too time-consuming

Programmatic Requires Precision Targeting

Generic display advertising doesn't work for B2B SaaS. Modern programmatic uses account-based targeting, intent data, and AI optimization to reach the right people.

Account-based targeting enables precision
Intent data identifies in-market buyers
AI optimization improves performance continuously
Cross-device tracking shows full customer journey
Premium placements improve brand perception
Multi-touch attribution reveals true impact

Programmatic Tactics for SaaS

Comprehensive programmatic strategies for B2B software.

Account-Based Display

Target specific companies and decision-makers.

Retargeting

Re-engage visitors across display and social.

Lookalike Audiences

Expand reach to similar prospects.

Creative Optimization

AI-powered creative testing.

Real-Time Bidding

Automated bidding for maximum ROI.

Cross-Device

Reach prospects across all devices.

Full-Stack Programmatic Advertising Services That Boost Revenue

Comprehensive solutions designed for enterprise SaaS growth.

Account-Based Display

Target specific companies and decision-makers with personalized ads.

Retargeting Campaigns

Re-engage website visitors across display and social platforms.

Lookalike Audiences

Expand reach to prospects similar to your best customers.

Creative Optimization

AI-powered creative testing and optimization for better performance.

Real-Time Bidding

Automated bidding strategies that maximize ROI at scale.

Cross-Device Targeting

Reach prospects across desktop, mobile, and tablet devices.

6-Step Programmatic Framework for SaaS

A proven methodology that delivers consistent results for SaaS companies.

01

Audience Definition

Define ICP, create audience segments, and build targeting strategy.

02

Platform Setup

Configure programmatic platforms, tracking, and attribution.

03

Creative Development

Design multiple ad formats and messaging variations.

04

Campaign Launch

Launch campaigns across display networks and exchanges.

05

Real-Time Optimization

Monitor performance, adjust bids, and optimize targeting daily.

06

Reporting & Scaling

Analyze ROI, scale winning campaigns, and test new audiences.

Results That Speak for Themselves

Real outcomes from our SaaS clients.

B2B SaaS Platform

92%

ICP Match

Percentage of impressions reaching target ICP.

B2B Platform

+34%

CTR Lift

Improvement in click-through rates.

Security Software

$2.8M

Pipeline

Pipeline influenced by programmatic.

Proven Results

Security SaaS Platform

Challenge: Display ads not reaching target accounts, low engagement

Solution: Account-based targeting, intent data integration, creative optimization

Results:

92% ICP match rate
34% CTR improvement
$2.8M attributed pipeline

B2B Analytics Platform

Challenge: Programmatic not integrating with ABM program

Solution: Account list sync, coordinated messaging, cross-channel attribution

Results:

78% target account reach via display
2.1x increase in account engagement
Display became top ABM channel

DevOps Tool

Challenge: Manual optimization too time-consuming, poor performance

Solution: AI-powered optimization, automated bidding, premium placement strategy

Results:

45% efficiency improvement
3x scale without added effort
156% ROI increase

What Our Clients Say

"Surge45's programmatic strategy finally made display work for our ABM program."

JA

Jennifer Adams

VP Marketing, B2B SaaS Platform

"The precision targeting is incredible. We're reaching exactly who we want."

DC

David Chen

CMO, B2B Platform

Why Choose Surge45 for Programmatic Advertising?

We're not a generalist agency. We live and breathe B2B SaaS marketing.

B2B Specialists

We focus on programmatic for B2B SaaS.

ABM Integration

Programmatic that supports your ABM.

Intent Data

We use intent to find in-market buyers.

AI Optimization

Automated optimization for efficiency.

Full Attribution

Track display through to revenue.

Premium Inventory

Your ads on quality placements.

Frequently Asked Questions