Account-Based Marketing Strategic Advisory for SaaS
Land your highest-value target accounts with precision targeting and personalised, multi-channel engagement. We architect and lead ABM programmes that align sales and marketing around shared account lists to penetrate enterprise buyers and close larger deals faster.
What we can actually evidence.
How these are measured
- SaaS brands served:
- n = 30 SaaS brands. company inception to August 2026. Count of distinct SaaS companies under a signed advisory agreement. Excludes one-off audits, workshops and prospect calls.
- Years in-house experience:
- n = 1 founding team. 2015 to 2026. Cumulative years spent in salaried, in-house growth and marketing roles at SaaS companies before founding Surge45.
- AI assistants tracked:
- n = 6 assistants. current monitoring coverage. ChatGPT, Gemini, Claude, Perplexity, Microsoft Copilot and Grok, plus the AI Overviews and AI Mode surfaces inside Google Search. A coverage fact, not a performance claim.
- Growth pillars, one system:
- n = 4 pillars. current advisory model. Discover, Convert, Attribute and Grow. A structural fact about how the advisory is organised, not a performance claim.
The gaps quietly costing you pipeline.
Spray-and-pray marketing not reaching key accounts
Sales and marketing misaligned on target accounts
Unable to penetrate buying committees at target accounts
No visibility into account engagement and intent signals
Generic content not resonating with SaaS buyers
Long sales cycles with key accounts going cold
How we drive compound growth.
Precision Targeting
Focus resources on accounts most likely to close.
Multi-Threaded
Engage entire buying committees simultaneously.
Sales Aligned
Marketing and sales working from same playbook.
Personalised at Scale
Custom experiences for every target account.
High-Value Sales Require ABM
Traditional lead generation doesn't work for high-value deals. ABM coordinates all touchpoints to penetrate high-value accounts and engage entire buying committees.
- High-value deals require multi-threaded relationships
- Buying committees make decisions, not individuals
- Generic outreach gets ignored by executives
- Intent data reveals who's actually in-market
- Personalisation dramatically improves engagement
- Sales-marketing alignment is critical for ABM success
ABM Tactics That Win High-Value Deals
Account Selection
Identify and prioritise target accounts by fit and intent.
Buying Committee Mapping
Map all decision-makers and influencers.
Personalised Campaigns
Account-specific messaging and content.
Multi-Channel Orchestration
Coordinated touchpoints across all channels.
Account Analytics
Track engagement across the buying committee.
Sales Enablement
Arm sales with account intelligence.
6-Step ABM Framework for High-Value Deals
Ideal Account Profile Development
Define firmographic, technographic, and behavioural criteria that identify accounts with highest revenue potential and fit.
Target Account List Building
Research and compile prioritised lists of target accounts, including key contacts, tech stack, and business intelligence.
Account Research & Insights
Conduct deep-dive research into business challenges, initiatives, competitive landscape, and stakeholder profiles.
Personalised Campaign Creation
Develop account-specific messaging, content assets, landing pages, and outreach sequences tailored to each target.
Coordinated Multi-Touch Execution
We plan and launch integrated campaigns with synchronized timing across advertising, email, social, events, and direct sales outreach.
Performance Measurement & Optimisation
Monitor account engagement, pipeline progression, and win rates. Refine targeting and tactics based on performance data.
Results that speak for themselves.
Engagement rate across target buying committees.
Increase in average deal size from ABM accounts.
Improvement in win rate for target accounts.
SaaS Security Platform
Challenge: Unable to penetrate leading SaaS targets, losing to established competitors
What we did: Tier 1 ABM program targeting 50 accounts with personalised campaigns and sales alignment
- 78% account engagement rate
- 12 new logos
- $4.2M pipeline from ABM accounts
SaaS Integration Platform
Challenge: Sales team overwhelmed with leads, missing high-value opportunities
What we did: Account tiering, buying committee mapping, coordinated multi-channel campaigns
- 2.4x deal size increase
- 31% win rate improvement
- 45% shorter sales cycle
DevOps Platform
Challenge: Marketing and sales misaligned on account priorities and messaging
What we did: Joint account planning, shared playbooks, integrated ABM tech stack
- 127 accounts under active ABM program
- 89% sales satisfaction with marketing
- $8.1M ABM-attributed pipeline
Illustrative composite. These are engagement patterns described by category, not named clients, and the figures show the shape of an outcome rather than a single verifiable result. Read them as an indication of what the work produces, not as a claim you could check. Where we publish a number about the firm itself, it carries its sample size, window and method on the page.
Why SaaS teams choose us.
Proven ABM Experience
We've directed ABM strategy for top-tier accounts.
Sales Aligned
We work seamlessly with your sales team.
End-to-End ABM Strategy
Strategy, content direction, campaign architecture, and measurement frameworks.
Personalisation at Scale
Custom experiences without manual effort.
Intent Data Integration
We advise on 6sense, Bombora, and more.
Measurable Results
Clear attribution to pipeline and revenue.
Questions teams ask.
How many accounts should we target?
Most programs start with 50-200 tier 1 accounts. We'll help you determine the right number based on your sales capacity, deal size, and resources available for personalisation.
How is ABM different from lead generation?
ABM focuses resources on specific high-value accounts rather than casting a wide net. It coordinates marketing and sales to penetrate buying committees with personalised, multi-touch campaigns.
Do you work with our sales team?
Absolutely. Sales-marketing alignment is critical for ABM success. We establish joint account planning, shared playbooks, and coordinated outreach cadences.
What ABM technology do you use?
We advise on leading ABM platforms including 6sense, Demandbase, Terminus, and Rollworks. We lead integration with your existing tech stack or recommend and implement the right solutions.
How long until we see results?
ABM is a long-term strategy. You'll see engagement improvements within 30-60 days, pipeline contribution in 3-6 months, and significant revenue impact in 6-12 months.
Can ABM work for smaller deal sizes?
ABM works best for deals over $50K ACV where the investment in personalisation is justified. For smaller deals, we recommend a more scalable demand gen approach.
Specialised services.
Pipeline Generation
Build scalable pipeline from ABM efforts.
Learn moreDemand Generation
Create broader market demand.
Learn moreSaaS Content
Personalised content for target accounts.
Learn moreLinkedIn Ads
Targeted ads for ABM accounts.
Learn moreEmail Marketing
Personalised email sequences.
Learn moreDigital PR & Link Building
Thought leadership for key accounts.
Learn moreMore ways we help.
Demand Generation
Create sustained market demand that fills your pipeline.
Learn morePipeline Generation
Build predictable, scalable pipeline for revenue growth.
Learn moreSaaS Content Marketing
Content for multi-stakeholder buying committees.
Learn moreLinkedIn Ads
Precise targeting for ABM account lists.
Learn moreEmail Marketing
Personalised nurture for target accounts.
Learn moreSEO Services
Organic visibility for high-intent keywords.
Learn more