Demand Generation for B2B SaaS
Create sustained market demand that fills your pipeline with qualified opportunities. Our demand gen programs combine content, paid media, SEO, and strategic campaigns to drive consistent lead flow.
Trusted by leading SaaS companies
Get a SaaS Demand Generation Agency That's Focused on Results
We don't just deliver activities—we deliver outcomes that impact your bottom line.
Full-Funnel Focus
Campaigns for awareness through decision stages.
Multi-Channel
Diversified channels reduce risk and scale.
Intent-Based
Target buyers actively researching solutions.
Pipeline Attributed
Clear visibility into marketing-sourced pipeline.
Challenges We Solve
Unpredictable lead flow making revenue forecasting impossible
High cost per lead with low quality
Over-reliance on single channels
Marketing activities not connecting to pipeline
Inability to nurture leads through long sales cycles
No visibility into what's actually working
Modern Demand Gen Requires Full-Funnel Thinking
Point solutions and single channels don't work. Effective demand generation orchestrates multiple touchpoints across the entire buyer journey.
Demand Generation Tactics That Drive Pipeline
Comprehensive demand gen programs for sustained growth.
Full-Funnel Campaigns
Integrated campaigns across all buyer stages.
Content Syndication
Amplify content through strategic distribution.
Intent-Based Targeting
Reach buyers actively researching solutions.
Marketing Automation
Sophisticated nurture workflows at scale.
Multi-Channel Mix
SEO, PPC, social, email, events, and more.
Performance Analytics
Track ROI and pipeline contribution.
Full-Stack Demand Generation Services That Boost Revenue
Comprehensive solutions designed for enterprise SaaS growth.
Full-Funnel Campaign Strategy
Develop integrated campaigns that target prospects at every stage—awareness, consideration, and decision—with tailored messaging.
Content Syndication & Distribution
Amplify your thought leadership through strategic partnerships, media networks, and targeted content placement.
Intent-Based Targeting
Leverage buyer intent signals and third-party data to reach prospects actively researching solutions in your category.
Marketing Automation Optimization
Build sophisticated workflows that nurture leads, trigger timely outreach, and deliver personalized experiences at scale.
Multi-Channel Integration
Orchestrate campaigns across SEO, PPC, social, email, webinars, and events for maximum reach and engagement.
Performance Analytics & Reporting
Track campaign ROI, cost per lead, conversion rates, and pipeline contribution with executive-ready dashboards.
6-Step Demand Generation Framework
A proven methodology that delivers consistent results for SaaS companies.
Market & Audience Research
Conduct buyer persona research, competitive analysis, and market sizing to inform targeting and positioning.
Campaign Strategy Development
Design integrated demand gen programs with clear objectives, KPIs, channel mix, and budget allocation.
Content & Asset Creation
Develop compelling offers—ebooks, webinars, tools, demos—that attract and engage your target audience.
Multi-Channel Campaign Launch
Execute coordinated campaigns across organic and paid channels with consistent messaging and brand experience.
Lead Nurturing & Progression
Implement automated nurture sequences that educate prospects and move them toward sales conversations.
Optimization & Scale
Analyze performance data, test variations, and reinvest in top-performing channels to drive continuous growth.
Results That Speak for Themselves
Real outcomes from our SaaS clients.
SaaS Platform
2,840
Monthly MQLs
Average monthly MQLs from demand gen program.
B2B Software
$12.5M
Pipeline Influenced
Pipeline influenced by demand generation.
DevOps Tool
3.8x
ROAS
Return on ad spend across all channels.
Proven Results
B2B Analytics Platform
Challenge: Unpredictable lead flow, over-reliance on paid ads, low-quality leads
Solution: Full-funnel demand gen with diversified channels, intent targeting, and lead scoring
Results:
Security SaaS Platform
Challenge: Marketing activities not connecting to pipeline, no attribution
Solution: Multi-touch attribution model, integrated campaigns, CRM integration
Results:
HR Tech Platform
Challenge: Long sales cycles with leads going cold mid-funnel
Solution: Sophisticated nurture programs, intent-triggered outreach, content at every stage
Results:
Related Services
Explore our specialized offerings within this category.
Other Lead Generation Solutions
Explore related services within our lead generation offerings.
Account-Based Marketing
Precision targeting for high-value accounts.
Pipeline Generation
Build predictable, scalable pipeline for revenue growth.
Content Marketing
Content that attracts and converts buyers.
Paid Advertising
PPC campaigns optimized for pipeline.
SEO Services
Organic visibility for sustained demand.
Email Marketing
Nurture programs that move leads through the funnel.
What Our Clients Say
"Surge45's demand gen program transformed our marketing. We finally have predictable, scalable lead flow."
Jennifer Adams
VP Marketing, SaaS Platform
"For the first time, we can see exactly how marketing is contributing to pipeline. Game changer."
David Chen
CMO, B2B Software
Why Choose Surge45 for Demand Generation?
We're not a generalist agency. We live and breathe B2B SaaS marketing.
Full-Funnel Expertise
We build programs for every buyer stage.
Multi-Channel Mastery
Diversified approaches reduce risk.
Intent Data Integration
We use Bombora, 6sense, and more.
Pipeline Attribution
Clear visibility into marketing ROI.
Automation Experts
Sophisticated nurture at scale.
SaaS Specialists
Deep B2B SaaS demand gen experience.