Performance Marketing

Performance Marketing for SaaS

Full-funnel paid media strategy across search, social, and display channels—all optimized for conversions and measurable ROI.

Growth MetricsLive
-52%
CAC Reduction
3.8x
Average ROAS
$75M+
Media Managed
42%
Conv Rate Lift

Trusted by leading SaaS companies

DocuSignBoxDropboxZoomWebexRingCentral

Get a SaaS Performance Marketing Agency That's Focused on Results

We don't just deliver activities—we deliver outcomes that impact your bottom line.

Multi-Channel

Unified strategy across all paid channels.

Full-Funnel Attribution

Connect every touchpoint to revenue.

ROI Optimized

Every dollar allocated for maximum return.

Real-Time Optimization

Continuous improvement based on live data.

Challenges We Solve

Rising CAC making growth increasingly expensive

Attribution chaos across multiple channels and tools

Channel silos preventing unified optimization

Unclear ROI making budget allocation guesswork

Privacy changes breaking targeting and tracking

Creative fatigue causing declining performance

Performance Marketing Has Changed. Has Your Strategy?

Channel fragmentation and privacy changes require a sophisticated, unified approach.

Attribution is harder but more important than ever
First-party data is the new competitive advantage
AI bidding requires expert oversight
Creative testing drives performance gains
Channel diversification reduces risk
Full-funnel thinking beats channel silos

Turn Paid Media Into Predictable Growth

Our comprehensive approach covers every aspect of performance marketing.

Channel Strategy

Optimal mix across search, social, and display.

CRO

Landing page and funnel optimization.

Attribution

Multi-touch models that show true impact.

Audience Development

First-party data and lookalike strategies.

Creative Testing

Systematic testing for winning messages.

Budget Optimization

Dynamic allocation to top performers.

Full-Stack Performance Marketing Services That Boost Revenue

Comprehensive solutions designed for enterprise SaaS growth.

Multi-Channel Strategy

Unified campaigns across Google, LinkedIn, Meta, and programmatic channels.

Conversion Rate Optimization

Landing page testing and funnel optimization to maximize conversion rates.

Attribution Modeling

Advanced attribution to understand true channel impact and optimize spend.

Audience Development

First-party data activation and lookalike audience strategies.

Creative Testing

Systematic creative testing framework to identify winning messages.

Real-Time Analytics

Live dashboards connecting ad spend to pipeline and revenue.

9-Step Performance Marketing Framework for SaaS

A proven methodology that delivers consistent results for SaaS companies.

01

Audit & Benchmark

Analyze current performance across all channels.

02

Attribution Setup

Implement proper tracking and attribution modeling.

03

Channel Strategy

Define optimal channel mix and budget allocation.

04

Audience Strategy

Develop targeting approach for each channel.

05

Creative Development

Create ad creative and landing pages.

06

Campaign Build

Set up campaigns with proper structure and tracking.

07

Launch & Monitor

Go live with careful monitoring and optimization.

08

Test & Learn

Systematic A/B testing across all elements.

09

Scale & Report

Scale winners and deliver comprehensive reporting.

Results That Speak for Themselves

Real outcomes from our SaaS clients.

CloudCRM

-48%

CAC

Reduced customer acquisition cost by 48%.

DataVault

4.5x

ROAS

Achieved 4.5x return on ad spend.

SyncPlatform

+210%

Demos

Increased monthly demos by 210%.

Proven Results

CloudCRM

Challenge: CAC rising 15% YoY with no clear path to efficiency

Solution: Unified paid media strategy, implemented attribution, and optimized channel mix

Results:

-48% CAC reduction
3.8x ROAS achieved
$2.4M pipeline from paid in 6 months

DataVault

Challenge: Multiple agencies managing channels with no unified strategy

Solution: Consolidated management, built unified attribution, and implemented cross-channel optimization

Results:

4.5x ROAS
42% conversion rate lift
25% budget reduction with same results

SyncPlatform

Challenge: Scaling paid channels while maintaining efficiency

Solution: Built systematic testing framework, automated optimization, and expanded to new channels

Results:

+210% demo increase
Maintained CAC while 3x budget
Diversified from 2 to 5 channels

What Our Clients Say

"Surge45 unified our paid media and cut our CAC nearly in half. Incredible results."

CL

Chris Lee

VP Growth, CloudCRM

"Their attribution modeling finally showed us what was actually driving revenue. Game-changing."

AF

Amanda Foster

CMO, DataVault

Why Choose Surge45 for Performance Marketing?

We're not a generalist agency. We live and breathe B2B SaaS marketing.

SaaS-Only Focus

Every strategy built for B2B software.

Revenue Attribution

Connect spend to pipeline in your CRM.

Multi-Channel Experts

Unified strategy across all platforms.

Proven Track Record

$75M+ in ad spend managed.

Real-Time Optimization

Continuous improvement, not monthly reports.

Flexible Engagement

Scale up or down based on your needs.

Frequently Asked Questions