SaaS Marketing Analytics & Attribution
Advanced marketing analytics and multi-touch attribution that connects every touchpoint to pipeline and revenue. Know what's working, optimize what's not, and prove marketing ROI.
Trusted by leading SaaS companies
Get a SaaS Marketing Analytics Agency That's Focused on Results
We don't just deliver activities—we deliver outcomes that impact your bottom line.
Multi-Touch Attribution
Track the complete customer journey.
Revenue Attribution
Connect marketing to pipeline and revenue.
Custom Dashboards
Real-time reporting tailored to your KPIs.
Predictive Insights
Forecast performance and optimize spend.
Challenges We Solve
No visibility into which channels drive pipeline
Siloed data across multiple tools
Unable to prove marketing ROI to executives
Attribution not matching actual buyer journeys
Dashboards that don't answer the right questions
Data quality issues breaking attribution
Data-Driven Marketing Wins
Marketing without analytics is guessing. Modern attribution connects every touchpoint to revenue and enables optimization based on what actually works.
Analytics Services
Comprehensive marketing analytics and attribution.
Multi-Touch Attribution
Track journeys across all channels.
Revenue Attribution
Connect marketing to pipeline.
Custom Dashboards
Real-time KPI reporting.
Funnel Analytics
Deep-dive conversion analysis.
Channel Performance
Compare ROI across channels.
Predictive Modeling
Forecast future performance.
Full-Stack Marketing Analytics Services That Boost Revenue
Comprehensive solutions designed for enterprise SaaS growth.
Multi-Touch Attribution
Track the complete customer journey across all channels and touchpoints.
Revenue Attribution
Connect marketing activities directly to pipeline and closed revenue.
Custom Dashboards
Real-time reporting tailored to your KPIs and business metrics.
Funnel Analytics
Deep-dive analysis of conversion rates at every stage of the funnel.
Channel Performance
Compare ROI across all marketing channels and campaigns.
Predictive Modeling
Forecast future performance based on historical data and trends.
6-Step Analytics Implementation Framework
A proven methodology that delivers consistent results for SaaS companies.
Data Audit
Review current tracking, identify gaps, and plan implementation.
Tracking Setup
Implement comprehensive tracking across all marketing channels.
Attribution Model
Configure multi-touch attribution model aligned to your sales cycle.
Dashboard Creation
Build custom dashboards for different stakeholders and teams.
Integration
Connect marketing platforms, CRM, and revenue systems.
Insights & Optimization
Ongoing analysis, reporting, and recommendations for improvement.
Results That Speak for Themselves
Real outcomes from our SaaS clients.
SaaS Platform
$4.2M
ARR Influenced
Marketing-attributed revenue in 12 months.
B2B Software
89%
Attribution Accuracy
Accuracy of multi-touch attribution model.
B2B SaaS Platform
-28%
CAC Reduction
Reduction in CAC from data-driven optimization.
Proven Results
B2B Analytics Platform
Challenge: No visibility into which channels drove pipeline, inability to prove marketing ROI
Solution: Multi-touch attribution model, revenue integration, executive dashboards
Results:
Security SaaS Platform
Challenge: Siloed data across multiple tools, manual reporting taking days
Solution: Data warehouse integration, automated dashboards, real-time reporting
Results:
HR Tech Platform
Challenge: Attribution model not matching actual buyer journeys
Solution: Custom multi-touch model, first-party data integration, journey mapping
Results:
Related Services
Explore our specialized offerings within this category.
Programmatic Advertising
Automated display campaigns with full attribution.
Conversion Rate Optimization
A/B testing and funnel optimization.
Google Ads
PPC with complete attribution.
Performance Marketing
Full performance marketing services.
Marketing Automation
Automation with analytics integration.
SaaS Metrics
SaaS-specific metrics tracking.
Other Performance Marketing Solutions
Explore related services within our performance marketing offerings.
Conversion Rate Optimization
Systematic A/B testing and funnel optimization.
Paid Advertising
PPC campaigns with full attribution.
Marketing Automation
Automation with analytics integration.
SaaS Metrics
SaaS-specific metrics and dashboards.
Lead Generation
Lead gen with pipeline attribution.
SEO Services
Organic search with revenue attribution.
What Our Clients Say
"Surge45's analytics work transformed how we think about marketing. We finally know what's working."
Jennifer Adams
VP Marketing, SaaS Platform
"The attribution model they built has been invaluable for budget decisions and proving ROI."
David Chen
CMO, B2B Software
Why Choose Surge45 for Marketing Analytics?
We're not a generalist agency. We live and breathe B2B SaaS marketing.
SaaS Specialists
We understand SaaS metrics and attribution.
Technical Expertise
Data engineering and analytics skills.
Tool Agnostic
Work with any marketing stack.
Revenue Focus
Attribution tied to pipeline and ARR.
Custom Dashboards
Reporting tailored to your business.
Ongoing Support
Not just setup—continuous optimization.