Google Ads Agency for SaaS | PPC Management Services
Capture high-intent search traffic with Google Ads campaigns optimized for SaaS metrics. Drive demo requests, trial signups, and qualified pipeline at scale.
Trusted by leading SaaS companies
Get a SaaS Google Ads Agency That's Focused on Results
We don't just deliver activities—we deliver outcomes that impact your bottom line.
SaaS-Optimized
Campaigns built for demos, trials, and pipeline.
Full Attribution
Track ads through to closed revenue.
Intent-Focused
Target high-intent buyers ready to purchase.
Continuous Optimization
Daily optimization for maximum ROI.
Challenges We Solve
High cost per click with low conversion rates
Campaigns not reaching qualified B2B buyers
Wasted spend on irrelevant clicks
No visibility into which campaigns drive pipeline
Competitors outbidding on key terms
Landing pages not converting paid traffic
Google Ads for SaaS Requires Expertise
Generic PPC management doesn't work for SaaS. Long sales cycles, complex attribution, and high CPCs require specialized strategies.
Google Ads Tactics for SaaS Pipeline
Comprehensive PPC strategies for B2B software companies.
Search Campaigns
Capture high-intent prospects actively searching.
Display Network
Build awareness and retarget across millions of sites.
Remarketing
Re-engage visitors and trial users.
YouTube Ads
Video ads that reach target audiences.
Performance Max
AI-powered campaigns across all channels.
Conversion Tracking
Full attribution from click to revenue.
Full-Stack Google Ads Services That Boost Revenue
Comprehensive solutions designed for enterprise SaaS growth.
Search Campaigns
Capture high-intent prospects searching for solutions like yours.
Display Network
Build awareness and retarget prospects across millions of sites.
YouTube Advertising
Video ads that reach and engage your target audience.
Remarketing
Re-engage website visitors and trial users across Google properties.
Performance Max
AI-powered campaigns across all Google channels.
Conversion Tracking
Full attribution tracking from click to demo to closed revenue.
6-Step Google Ads Framework for SaaS
A proven methodology that delivers consistent results for SaaS companies.
Keyword Research
Identify high-intent keywords aligned to buyer journey and ICP.
Campaign Structure
Build organized campaigns targeting different products and audiences.
Ad Creation
Write compelling ad copy and design display creatives.
Landing Pages
Create or optimize landing pages for maximum conversion rates.
Launch & Monitor
Launch campaigns with proper tracking and attribution setup.
Optimize & Scale
Continuous testing and optimization to improve ROI and scale.
Results That Speak for Themselves
Real outcomes from our SaaS clients.
SaaS Platform
4.1x
ROAS
Average return on ad spend across all campaigns.
B2B Software
-38%
CPA Reduction
Reduction in cost per acquisition.
DevOps Tool
$4.2M
Pipeline
Pipeline generated from Google Ads.
Proven Results
B2B Analytics Platform
Challenge: High CPCs, low conversion rates, no visibility into pipeline attribution
Solution: Account restructure, negative keyword expansion, landing page optimization, CRM integration
Results:
Security SaaS Platform
Challenge: Competitors dominating on brand terms, poor quality score
Solution: Competitor campaign strategy, quality score optimization, remarketing expansion
Results:
HR Tech Startup
Challenge: Limited budget, need to maximize efficiency
Solution: Focused keyword strategy, dayparting optimization, automated bidding
Results:
Related Services
Explore our specialized offerings within this category.
LinkedIn Advertising
B2B social advertising for decision-maker targeting.
Programmatic Advertising
Automated display campaigns at scale.
Conversion Rate Optimization
Landing page optimization for better conversion.
SEO Services
Organic search to complement paid.
Lead Generation
Multi-channel lead generation.
Analytics
Comprehensive marketing analytics.
Other Paid Advertising Solutions
Explore related services within our paid advertising offerings.
LinkedIn Advertising
Target decision-makers with precise B2B targeting.
Programmatic Advertising
Automated display campaigns at scale.
SEO Services
Organic search to complement paid.
Lead Generation
Multi-channel lead generation programs.
Conversion Rate Optimization
Optimize landing pages for higher conversion.
Marketing Analytics
Comprehensive attribution and analytics.
What Our Clients Say
"Surge45 transformed our Google Ads. We went from bleeding money to 4x ROAS in 90 days."
Jennifer Adams
VP Marketing, SaaS Platform
"Finally, we can see exactly how Google Ads contributes to pipeline. Game changer."
David Chen
CMO, B2B Software
Why Choose Surge45 for Google Ads?
We're not a generalist agency. We live and breathe B2B SaaS marketing.
SaaS Specialists
We only manage Google Ads for SaaS companies.
Pipeline Focus
We optimize for demos and revenue, not clicks.
Full Attribution
Track ads through to closed revenue in your CRM.
Daily Optimization
Continuous improvement, not set-and-forget.
Transparent Reporting
Clear dashboards showing real ROI.
No Long-Term Contracts
Results-based relationship, not lock-in.