Lead Generation

SaaS Lead Generation Agency

Accelerate your pipeline with demand generation and ABM strategies designed specifically for B2B SaaS. We deliver qualified leads that convert to revenue at every growth stage.

Growth MetricsLive
$1.8M
Avg Pipeline Generated
65%
Lead Quality Increase
40%
Shorter Sales Cycles
150+
Campaigns Launched

Trusted by leading SaaS companies

WorkdayServiceNowSplunkOktaCrowdStrikeZscaler

Get a SaaS Lead Generation Agency That's Focused on Results

We don't just deliver activities—we deliver outcomes that impact your bottom line.

Quality Over Quantity

We focus on leads that actually convert, not just form fills.

ABM Expertise

Precision targeting of your highest-value accounts.

Pipeline Attribution

Every lead tracked to pipeline and revenue.

Fast Pipeline

See qualified leads within 30 days.

Challenges We Solve

High volume of leads but poor MQL to SQL conversion rates

Sales team complaining about lead quality

Unpredictable pipeline making forecasting difficult

Expensive ABM tools not delivering expected ROI

Marketing and sales misaligned on lead definitions

Generic outreach getting ignored by target accounts

Lead Gen Has Changed. Has Your Strategy?

Generic outreach no longer works. Today's buyers expect personalized, value-driven engagement.

Buyers are 70% through their journey before talking to sales
ABM outperforms traditional demand gen for high-value accounts
Intent data enables precision timing
Multi-channel orchestration is essential
Sales and marketing alignment is non-negotiable
Quality beats quantity every time

Turn Demand Gen Into Predictable Pipeline

Our comprehensive approach generates and qualifies leads at scale.

Demand Generation

Full-funnel programs that create and capture demand.

Account-Based Marketing

Personalized campaigns for target accounts.

Lead Scoring

Intelligent scoring to prioritize high-intent prospects.

Intent Data

Third-party signals to identify in-market accounts.

Nurture Programs

Automated sequences that qualify and convert.

Sales Enablement

Content and tools to help sales close.

Full-Stack Lead Generation Services That Boost Revenue

Comprehensive solutions designed for enterprise SaaS growth.

Demand Generation

Full-funnel demand gen programs that create awareness, capture interest, and drive conversions.

Account-Based Marketing

Targeted ABM campaigns focused on your highest-value accounts with personalized experiences.

Lead Scoring & Routing

Intelligent lead scoring models and routing workflows to prioritize high-intent prospects.

Intent Data

Leverage third-party intent signals to identify accounts actively researching solutions.

Marketing Automation

Sophisticated nurture programs that move leads through the funnel automatically.

Sales Enablement

Content and tools that help your sales team convert marketing-qualified leads.

9-Step Lead Generation Framework for SaaS

A proven methodology that delivers consistent results for SaaS companies.

01

ICP Definition

Define ideal customer profiles based on your best customers.

02

TAM Analysis

Build target account lists based on fit and intent signals.

03

Channel Strategy

Identify the right mix of channels to reach your audience.

04

Campaign Planning

Design multi-channel campaigns with personalized messaging.

05

Content Development

Create compelling offers and content for each segment.

06

Tech Setup

Configure marketing automation and intent data tools.

07

Campaign Execution

Launch and manage campaigns across all channels.

08

Lead Qualification

Score and qualify leads before sales handoff.

09

Analysis & Optimization

Continuous improvement based on pipeline data.

Results That Speak for Themselves

Real outcomes from our SaaS clients.

GrowthAI

$4.2M

Pipeline Generated

Generated $4.2M in pipeline in first 6 months.

SecureCloud

42%

MQL to SQL Rate

Improved conversion rate from 18% to 42%.

DataPlatform

-35%

Sales Cycle

Reduced average sales cycle by 35%.

Proven Results

GrowthAI

Challenge: Strong product but struggling to generate qualified pipeline at scale

Solution: Implemented ABM strategy targeting Fortune 500 accounts with personalized multi-channel campaigns

Results:

$4.2M pipeline in 6 months
22 qualified meetings booked
3 deals closed worth $1.8M

SecureCloud

Challenge: High lead volume but only 18% MQL to SQL conversion rate

Solution: Redesigned lead scoring, implemented intent data, and aligned sales/marketing on qualification criteria

Results:

42% MQL to SQL rate
65% improvement in lead quality
40% shorter sales cycles

DataPlatform

Challenge: Long sales cycles (9+ months) making pipeline unpredictable

Solution: Built multi-touch nurture programs and sales enablement content for each buying stage

Results:

-35% sales cycle reduction
2.4x increase in deal velocity
85% forecast accuracy

What Our Clients Say

"Surge45 transformed our lead gen. We now have a predictable pipeline of qualified opportunities."

MJ

Mark Johnson

VP Demand Gen, GrowthAI

"Their ABM approach helped us land 3 key accounts worth over $1M in our first quarter."

LP

Lisa Park

CMO, SecureCloud

Why Choose Surge45 for Lead Generation?

We're not a generalist agency. We live and breathe B2B SaaS marketing.

SaaS-Only Focus

Every strategy built for B2B software sales cycles.

Revenue Attribution

Connect every lead to pipeline in your CRM.

ABM Experts

Strategic targeting that actually works.

Proven Track Record

$25M+ pipeline generated for clients.

Sales Alignment

We work closely with your sales team.

Flexible Engagement

Scale up or down based on your needs.

Frequently Asked Questions