SaaS Churn Rate Reduction
Identify at-risk customers, implement win-back campaigns, and improve product adoption to dramatically reduce churn and increase NRR.
Trusted by leading SaaS companies
Get a SaaS Retention & Churn Agency That's Focused on Results
We don't just deliver activities—we deliver outcomes that impact your bottom line.
At-Risk Identification
Proactively detect customers showing signs of disengagement before they churn.
Win-Back Campaigns
Automated campaigns to re-engage at-risk and recently churned customers.
Product Adoption
Drive activation and feature adoption to increase stickiness and value realization.
Health Scoring
Data-driven customer health scores to prioritize retention efforts.
Challenges We Solve
Finding out about churn when customer cancels — no early warning system
Customers not reaching activation with low product adoption rates
Customer success reactive not proactive — no health scoring
Accepting cancellations without fight — missing reactivation opportunities
No cohort analysis to identify churn patterns and root causes
Lack of personalized retention strategies for different customer segments
Retention Is the New Growth
Acquiring new customers costs 5-7x more than retaining existing ones. Modern SaaS companies win by reducing churn and maximizing net revenue retention.
Churn Reduction Services
Comprehensive churn reduction and retention optimization for SaaS companies.
At-Risk Detection
Early warning system for churn risk.
Win-Back Campaigns
Re-engage churned customers.
Onboarding Optimization
Improve activation and time-to-value.
Health Scoring
Data-driven customer health metrics.
Cohort Analysis
Identify churn patterns by segment.
Retention Automation
Automated retention workflows.
Full-Stack Retention & Churn Services That Boost Revenue
Comprehensive solutions designed for enterprise SaaS growth.
Churn Prediction Models
Machine learning models that identify at-risk customers before they cancel.
Customer Health Scoring
Real-time health scores based on product usage, engagement, and satisfaction signals.
Win-Back Campaigns
Automated multi-channel campaigns to re-engage at-risk and recently churned customers.
Onboarding Optimization
Streamlined onboarding flows that accelerate time-to-value and feature adoption.
Cohort Analysis
Deep-dive analysis of churn patterns across customer segments, plans, and time periods.
Retention Playbooks
Proven playbooks for different churn scenarios tailored to your customer segments.
6-Step Churn Reduction Framework
A proven methodology that delivers consistent results for SaaS companies.
Churn Audit
Analyze historical churn data, identify patterns, and establish baseline metrics.
Health Scoring
Build customer health scoring model based on usage, engagement, and satisfaction.
Early Warning System
Implement predictive alerts that flag at-risk accounts for proactive intervention.
Retention Playbooks
Develop tailored retention strategies for different risk segments and churn triggers.
Win-Back Automation
Launch automated campaigns to re-engage at-risk and recently churned customers.
Optimize & Scale
Continuously refine models and playbooks based on results and new data.
Results That Speak for Themselves
Real outcomes from our SaaS clients.
B2B SaaS Platform
-18%
Churn Reduction
Reduction in monthly churn rate within 6 months.
Enterprise Software
142%
NRR Improvement
Net revenue retention from expansion and reduced churn.
SaaS Startup
$2.8M
Saved ARR
Annual recurring revenue saved through retention efforts.
Proven Results
B2B SaaS Platform
Challenge: High monthly churn with no early warning system, reactive customer success team
Solution: Predictive health scoring, automated at-risk alerts, proactive CS playbooks
Results:
Enterprise Software Company
Challenge: Low product adoption post-onboarding, customers not realizing full value
Solution: Onboarding optimization, feature adoption campaigns, in-app guidance
Results:
SaaS Startup
Challenge: No win-back process for churned customers, losing reactivation opportunities
Solution: Automated win-back campaigns, personalized re-engagement sequences, special offers
Results:
Related Services
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Conversion Rate Optimization
A/B testing and funnel optimization to improve conversions.
Revenue Expansion
Upsells, cross-sells, and expansion revenue strategies.
Customer Acquisition
Acquire the right customers to reduce churn from the start.
Marketing Automation
Automated workflows for retention and engagement.
SaaS Metrics
Track retention, churn, and NRR metrics.
Performance Marketing
Full performance marketing services.
Other Conversion Optimization Solutions
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Performance Marketing
Data-driven performance marketing for SaaS growth.
Conversion Rate Optimization
Systematic A/B testing and funnel optimization.
Analytics & Attribution
Marketing analytics and multi-touch attribution.
Revenue Expansion
Upsells, cross-sells, and expansion revenue.
Lead Generation
Lead gen with pipeline attribution.
Marketing Automation
Automated retention and engagement workflows.
What Our Clients Say
"Surge45 helped us cut churn by 18% in six months. Their health scoring model transformed how our CS team operates."
Rachel Kim
VP Customer Success, SaaS Platform
"The win-back campaigns alone recovered nearly half a million in ARR. Incredible ROI on our retention investment."
James Mitchell
CEO, B2B Software
Why Choose Surge45 for Retention & Churn?
We're not a generalist agency. We live and breathe B2B SaaS marketing.
SaaS Retention Experts
Deep expertise in SaaS churn patterns and retention strategies.
Data-Driven Approach
Predictive models and health scoring backed by real data.
Proven Playbooks
Retention playbooks tested across 200+ SaaS companies.
Revenue Impact
Every initiative tied to ARR saved and NRR improvement.
Full-Stack Solution
From prediction to prevention to win-back.
Continuous Optimization
Ongoing refinement based on results and new data.