Do you do the work, or just advise?

We support and direct; your team does the work. We audit, set the strategy, write the briefs, specify the technical work and govern the outcome, then stay alongside your in-house team or your agency as they build it inside WriteWorks. That way the capability compounds with you rather than with us.

Is this SEO or AI search?

Both, run as one programme. Conventional SEO decides whether an engine can crawl and trust you at all. AEO and GEO decide whether you are cited. Splitting them across two suppliers is how the gap opens in the first place.

What is included in the WriteWorks licence?

The tier shown on your programme card, configured to your prompt and keyword architecture, at no separate charge. A tracked prompt runs on every engine your tier covers, in every market you track, every day, so prompt counts are matched to the plan rather than inflated.

What happens if we go over a cap?

Nothing starts without a signed change order. Every overage has a fixed rate on a card we give you before you sign, and allowances reset monthly rather than rolling over. If you hit the same cap twice we will tell you the next tier is cheaper than the overages, because usually it is.

What is the minimum commitment?

Three months on Foundation, six on Momentum and twelve on Command. Partner is twelve. The audit that opens each programme is part of it rather than a separate purchase, so there is nothing to credit back.

What do you need from our side?

Someone who can approve and publish content, and a developer who can ship technical fixes. If neither exists, tell us on the first call and we will scope differently or introduce a partner. A programme with no execution capacity behind it will not work, and we would rather say so before you sign.

Who actually executes it?

Your team, or an agency you already work with. If capacity is thin we will scope the programme to fit what you have, and we are glad to make introductions if that would help — though choosing who delivers it is your decision.

How quickly will we see results?

The audit and the quick wins land in the first six weeks. Compounding gains build over one to two quarters as the pillars reinforce each other. We will not promise a citation lift in month one, because it would not be true.

The programmes

SaaS Search & Growth Consultancy Prices

Three programmes — Foundation, Momentum and Command. Each one includes an audit, the strategy that comes out of it and ongoing advisory across the services you choose, run as one system and measured in pipeline.

Stage 01 · Build the base

Surge Foundation

For startups under $10m ARR with a small team and no search architecture in place. We audit what you have, turn it into a prioritised roadmap, then design the prompt and keyword architecture, the content standards and the technical requirements for your team to build — with an advisor alongside them all year.

Advisory time: Up to 1 hour a week
Over: minimum 3 months, then rolling
AI platforms tracked: 3 of 10, included
Services covered: 4 of your choice
Platform: WriteWorks Growth included

Chosen from

Advisory time is standing contact time. Diagnostics, audits and strategy are delivered on top of it, not out of it.

The audit, strategy, advisory and reporting cover the services you choose, and only those. Add one later and the scope widens from that point.

Best for: A Series A SaaS at $6m ARR with one marketer and no SEO or AI search architecture

What you get

SEO and AI search audit across your chosen services
Strategy and prioritised roadmap built from that audit
Ongoing advisory as your team delivers it
Weekly search, AI and SaaS marketing insights
Monthly site audit and review
Quarterly report and review
We analyse 1 region and 1 industry
We track 2 brands, yours and 1 competitor
100 buyer prompts tracked across AI assistants
250 keywords mapped and tracked
3 AI platforms tracked at no extra cost, chosen from the 10 WriteWorks covers, reported separately
6 content briefs a quarter, written for your team
We review 6 published assets a month against the standard
Up to 10 technical recommendations a month, written for your developers and reviewed with them
1 strategy call a month
Standing access to your advisor between calls
1 training workshop for your team
Roadmap reworked once a quarter
3 people on your side named on the engagement
2 rounds of revisions on every deliverable

From

$950/month

Build your programme

Most popularStage 02 · Compound it

Surge Momentum

For established SaaS between $10m and $50m ARR with an in-house content lead. The audit and roadmap open it, then standing strategic direction and board-grade governance across all four pillars, with monthly readouts and quarterly board packs. Most of our clients sit here.

Advisory time: Up to 2 hours a week
Over: minimum 6 months, then rolling
AI platforms tracked: 5 of 10, included
Services covered: 4 of your choice
Platform: WriteWorks Enterprise included

Chosen from

Advisory time is standing contact time. Diagnostics, audits and strategy are delivered on top of it, not out of it.

The audit, strategy, advisory and reporting cover the services you choose, and only those. Add one later and the scope widens from that point.

Best for: A $20m ARR SaaS with an in-house content lead and a board asking about AI search

What you get

SEO and AI search audit across your chosen services
Strategy and prioritised roadmap built from that audit
Ongoing advisory as your team delivers it
Weekly search, AI and SaaS marketing insights
Monthly site audit and review
Quarterly report and review
We analyse 1 region and 1 industry
We track 3 brands, yours and 2 competitors
250 buyer prompts tracked across AI assistants
500 keywords mapped and tracked
5 AI platforms tracked at no extra cost, chosen from the 10 WriteWorks covers, reported separately
8 content briefs a quarter, written for your team
We review 10 published assets a month against the standard
Up to 10 technical recommendations a month, written for your developers and reviewed with them
2 strategy calls a month
1 training workshop a quarter for your team
Roadmap reworked once a quarter
5 people on your side named on the engagement
2 rounds of revisions on every deliverable

From

$1,600/month

Build your programme

Stage 03 · Own the category

Surge Command

For multi-brand or multi-market SaaS with board-level reporting and several stakeholders to align. Audit and roadmap across three regions and two industries, then a governance model and an executive dashboard designed around how your business actually reports.

Advisory time: Up to 4 hours a week
Over: minimum 12 months, then rolling
AI platforms tracked: 8 of 10, included
Services covered: 4 of your choice
Platform: WriteWorks Enterprise, 3 markets included

Chosen from

Advisory time is standing contact time. Diagnostics, audits and strategy are delivered on top of it, not out of it.

The audit, strategy, advisory and reporting cover the services you choose, and only those. Add one later and the scope widens from that point.

Best for: A $60m ARR SaaS selling into three markets with two product lines and quarterly board reporting

What you get

SEO and AI search audit across your chosen services
Strategy and prioritised roadmap built from that audit
Ongoing advisory as your team delivers it
Weekly search, AI and SaaS marketing insights
Monthly site audit and review
Quarterly report and review
We analyse 3 regions and 2 industries
We track 5 brands, yours and 4 competitors
500 buyer prompts tracked across AI assistants
1,000 keywords mapped and tracked
Up to 8 AI platforms tracked at no extra cost, chosen from the 10 WriteWorks covers, reported separately
15 content briefs a quarter, written for your team
We review 20 published assets a month against the standard
Up to 10 technical recommendations a month, written for your developers and reviewed with them
4 strategy calls a month
2 training workshops a quarter for your team
Roadmap reworked twice a quarter
10 people on your side named on the engagement
2 rounds of revisions on every deliverable

From

$2,750/month

Build your programme

AI Search Platforms We Track

Fees are exclusive of tax. Minimum terms are three months on Foundation, six on Momentum and twelve on Command, billed quarterly or annually in advance for 5% off. Every programme opens with an SEO and AI search audit of the services you choose and the strategy that comes out of it, and includes weekly search, AI and SaaS marketing insights plus a WriteWorks licence at no separate charge. Advisory time is standing contact time — the diagnostics, audits and strategy are delivered as part of the programme and are not taken out of it. Four services are covered by the fee and can be swapped at a quarterly review; further services can be added at any point for an additional fee. Going over a cap needs a signed change order, and every overage has a fixed rate, priced in the configurator on each programme page.

Who you work with

Every programme is staffed by a senior team across SEO & AI Search, Paid, Analytics and Growth. You get the disciplines the programme needs, not a single generalist stretched across all four.

SEO & AI Search
Paid
Analytics
Growth

How we support your team

What we bring

Audit your position across SEO, AEO and GEO
Design the prompt and keyword architecture
Set the content standards and write the briefs
Specify the technical requirements for your developers
Review what you publish against the scoring lenses
Own the attribution model and the board reporting
Coach your team through the method

What your team owns

Write and publish the content
Implement the schema and technical fixes
Run the outreach, digital PR and partnerships
Operate WriteWorks day to day
Own the CMS, the release cycle and the approvals
Decide what ships and when
Keep the capability once we step back

We are the senior layer beside your team, not another pair of hands. Our job is to build a programme around the resources you actually have, not the ones a plan assumes. If capacity is thin we scope to that. If you would like introductions to agencies who work this way we are glad to make them, though who you work with is your call. Staying out of the delivery is what keeps the advice independent — and it is why the capability stays with your team when we step back.

Frequently asked questions

Not sure which tier fits?

Open any programme and build it — pick your services, your AI platforms and anything extra, and the page prices it. Or book a 30-minute call and we will map your stage, team capacity and goals to the right one. We qualify every engagement, and we say no when the fit isn't right.

Build a programme Book a Discovery Call