What it changes for you
Because GPT-5 is the default in ChatGPT, how it describes your category is, for a lot of buyers, the first description they get. Its longer context means it can take in more of a source page at once, so depth and structure on your own site are worth more than they were when models were skimming fragments. If your product's positioning, pricing logic and differentiators are not stated plainly somewhere it can read, it will reason its way to an answer from whatever else it finds.
Where buyers meet this model
Most buyers encounter GPT-5 without asking for it, as the model answering them in ChatGPT. Technical buyers meet it through the OpenAI API when they evaluate it against rivals for their own product. It also sits underneath a long tail of third-party tools and AI search features that quietly call OpenAI on the back end, so a buyer can be reading GPT-5 output inside a vendor's own interface.