Head of Growth Strategy
The Role
We're hiring a Head of Growth Strategy to own our Strategy Retainer engagements, setting the GTM guidance, positioning strategy, and growth roadmaps we take to SaaS companies from post-PMF to scale. This is a 12-month contract role and SaaS experience is non-negotiable. You must have a demonstrable track record advising or leading marketing strategy at SaaS companies. You'll work directly with founders, CMOs, and marketing leaders to build the strategic clarity that makes execution compound.
What You'll Do
- Lead strategy engagements across GTM planning, demand gen strategy, and positioning
- Develop ICP frameworks, buyer journey maps, and messaging architectures for clients
- Conduct marketing audits covering channels, attribution, team structure, and martech
- Build prioritised growth roadmaps with clear ROI expectations and sequencing logic
- Deliver go-to-market strategy for new product launches and market expansions
- Run pricing strategy and packaging workshops for SaaS clients
- Provide fractional CMO support on Growth and Scale retainers where required
- Influence channel strategy across SEO, Paid, Content, and Pipeline clusters
- Present strategies in board-ready formats for clients raising capital or reporting to investors
What We're Looking For
- 7+ years in SaaS marketing strategy, GTM advisory, or fractional CMO roles, with time spent leading rather than supporting. SaaS experience is non-negotiable
- Demonstrable experience building and executing demand generation programmes within SaaS companies
- Strong understanding of SaaS unit economics: CAC, LTV, NRR, ARR growth trajectories
- Experience working with post-PMF to scale-stage SaaS companies (£1M–£50M ARR)
- Excellent strategic thinking with the ability to simplify complexity into clear frameworks
- Confident and credible when presenting to C-suite and board stakeholders
Nice to Have
- Experience in a specific SaaS vertical (FinTech, HR Tech, DevTools, Cybersecurity)
- Prior experience building or leading an in-house SaaS marketing team
- Familiarity with PLG (Product-Led Growth) and PLS (Product-Led Sales) motions
- Professional board advisory or investor relations experience
About Surge45
Surge45 is a specialist SaaS SEO and AI search consultancy helping companies achieve T2D3 growth: Triple, Triple, Double, Double, Double. We advise across the full discovery and growth system — SEO, AI search, paid acquisition, lead generation, CRO, lifecycle, attribution and retention — setting the strategy and governing the outcome. Our clients’ teams and their agencies do the execution.
We work with post-PMF to scale-stage SaaS companies and have a direct line of sight from our work to $100M+ in client pipeline. We're a remote-first team with a high-trust, high-autonomy culture.
Tools & Technologies
Role Summary
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Apply below in three short steps — about five minutes, CV attached along the way. Our team reviews every application personally, typically within 3–5 business days.