Content Strategy Manager
The Role
We're looking for a Content Strategy Manager to own content programmes that build pipeline, not just traffic. This is a 12-month contract role. SaaS experience is essential: you must understand how software buyers research, evaluate, and purchase, and be able to write for a range of technical and commercial personas. You'll own the editorial standard across your accounts, working with the search and client services teams from strategy and briefs through to editing and performance analysis.
What You'll Do
- Develop content strategies aligned to client ICPs, competitive positioning, and funnel stages
- Create detailed content briefs for writers (SEO brief, tone of voice, target persona, internal links)
- Write the briefs and editorial standards for long-form posts, pillar pages, whitepapers and case studies, and review drafts against them
- Set the editorial architecture and content calendar for multiple client accounts
- Collaborate with SEO strategists to map content to keyword clusters and search intent
- Audit existing content and specify the improvements that move traffic, conversions and rankings
- Develop content for thought leadership: LinkedIn ghostwriting, newsletters, webinar scripts
- Track content performance metrics (organic traffic, leads, engagement) and iterate
- Conduct competitor content gap analyses and audience research
What We're Looking For
- 4+ years in SaaS content marketing, in-house or at a SaaS-focused agency, including owning a content programme end to end. SaaS experience is essential
- Proven ability to write and edit compelling long-form content for SaaS audiences that ranks and converts
- Strong understanding of SEO fundamentals: keyword intent, on-page optimisation, internal linking
- Experience developing content strategies from scratch, not just execution
- Comfortable using content analytics to inform strategy adjustments
- Excellent command of English with the ability to adapt tone for different SaaS audiences
Nice to Have
- Experience creating content for technical SaaS products (DevTools, FinTech, HR Tech)
- Familiarity with AI-assisted content workflows and LLM prompt engineering
- Experience with video scripting or podcast production
- Prior experience with Webflow or WordPress CMS
About Surge45
Surge45 is a specialist SaaS SEO and AI search consultancy helping companies achieve T2D3 growth: Triple, Triple, Double, Double, Double. We advise across the full discovery and growth system — SEO, AI search, paid acquisition, lead generation, CRO, lifecycle, attribution and retention — setting the strategy and governing the outcome. Our clients’ teams and their agencies do the execution.
We work with post-PMF to scale-stage SaaS companies and have a direct line of sight from our work to $100M+ in client pipeline. We're a remote-first team with a high-trust, high-autonomy culture.
Tools & Technologies
Role Summary
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Apply below in three short steps — about five minutes, CV attached along the way. Our team reviews every application personally, typically within 3–5 business days.