Paid Media Manager
The Role
We're hiring a Paid Media Manager to own multi-channel paid advertising for a portfolio of SaaS clients. This is a 12-month contract role. SaaS experience is strongly preferred: you should be fluent in the metrics that matter (demos booked, CAC, pipeline influenced) and understand the nuances of targeting technical buyers, procurement teams, and C-suite decision-makers. You'll run campaigns across Google Ads, LinkedIn Ads, and programmatic channels with every decision anchored to pipeline and ARR, not impressions.
What You'll Do
- Plan, build, and optimise Google Ads campaigns (Search, Performance Max, Display) for SaaS clients
- Direct LinkedIn Ads strategy across Sponsored Content, Lead Gen Forms and Message Ads, and audit account structure
- Design conversion tracking, attribution models and UTM frameworks from scratch, and QA the implementation
- Design audience strategy including remarketing, lookalike and ABM targeting criteria
- Monitor daily campaign spend, pacing, and performance against pipeline targets
- Produce weekly performance reports with actionable insights for clients and internal teams
- Design the testing programme for ad creative, copy, landing pages and bidding, and interpret the results
- Collaborate with CRO analysts to improve post-click conversion rates
- Advise clients on realistic ad budgets and expected pipeline based on their ICP and deal sizes
What We're Looking For
- 4+ years running paid media for SaaS companies or clients, including full ownership of channel strategy and budget. SaaS experience is essential
- Hands-on experience with Google Ads and LinkedIn Campaign Manager in a SaaS context
- Strong grasp of SaaS attribution: multi-touch, last-click vs pipeline influence
- Solid understanding of SaaS metrics: CAC, LTV, CPL, SQL rate
- Experience setting up GA4 conversion events and GTM tracking
- Comfortable owning monthly ad spend budgets of £20k–£200k
Nice to Have
- Experience with programmatic platforms (DV360, The Trade Desk)
- Familiarity with ABM platforms (Demandbase, 6sense, RollWorks)
- Google Ads and/or LinkedIn Marketing Solutions certifications
- Experience with intent data tools (Bombora, G2 Buyer Intent)
About Surge45
Surge45 is a specialist SaaS SEO and AI search consultancy helping companies achieve T2D3 growth: Triple, Triple, Double, Double, Double. We advise across the full discovery and growth system — SEO, AI search, paid acquisition, lead generation, CRO, lifecycle, attribution and retention — setting the strategy and governing the outcome. Our clients’ teams and their agencies do the execution.
We work with post-PMF to scale-stage SaaS companies and have a direct line of sight from our work to $100M+ in client pipeline. We're a remote-first team with a high-trust, high-autonomy culture.
Tools & Technologies
Role Summary
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Apply below in three short steps — about five minutes, CV attached along the way. Our team reviews every application personally, typically within 3–5 business days.