Head of Data & Analytics
The Role
We're looking for a Head of Data & Analytics to own the measurement practice across every client account, from GA4 configuration and tag management through to custom attribution models and board-ready BI dashboards. This is a 12-month contract role. SaaS marketing analytics experience is strongly preferred: you should understand SaaS funnel metrics (MQLs, SQLs, demos, pipeline, ARR) and know how to connect marketing data to business outcomes that founders and growth leaders care about.
What You'll Do
- Own the measurement model — GA4 events, conversions and definitions — and QA what the client implements
- Design the reporting model for pipeline attribution, CPC and ROAS, and validate the dashboards built from it
- Develop and document multi-touch attribution models for SaaS client accounts
- Specify and audit Google Tag Manager container structure across client websites
- Connect marketing data across Google Ads, LinkedIn, HubSpot, Salesforce, and GA4
- Identify data gaps and implement tracking solutions to close attribution blind spots
- Build monthly performance narratives translating data into business impact for clients
- Support media buying with campaign performance analysis and budget allocation modelling
- Maintain data quality standards across Supermetrics feeds and reporting pipelines
- Upskill account managers and channel specialists on reading and interpreting data
What We're Looking For
- 6+ years in marketing analytics or data roles within a SaaS company or SaaS-focused agency, including ownership of a measurement function. SaaS experience strongly preferred
- Expert-level GA4 knowledge: events, audiences, explorations, attribution, with experience applying this in a SaaS context
- Strong proficiency with Looker Studio (calculated fields, data blending, custom report design)
- Hands-on Google Tag Manager experience, including custom variables and triggers
- Solid SQL skills for ad-hoc data querying and pipeline analysis
- Clear communicator: able to explain data models to non-technical stakeholders
Nice to Have
- Experience with BigQuery and dbt for marketing data modelling
- Python scripting for data pipeline automation
- Familiarity with Supermetrics, Fivetran, or other data connectors
- Prior work with HubSpot and Salesforce reporting APIs
About Surge45
Surge45 is a specialist SaaS SEO and AI search consultancy helping companies achieve T2D3 growth: Triple, Triple, Double, Double, Double. We advise across the full discovery and growth system — SEO, AI search, paid acquisition, lead generation, CRO, lifecycle, attribution and retention — setting the strategy and governing the outcome. Our clients’ teams and their agencies do the execution.
We work with post-PMF to scale-stage SaaS companies and have a direct line of sight from our work to $100M+ in client pipeline. We're a remote-first team with a high-trust, high-autonomy culture.
Tools & Technologies
Role Summary
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Apply below in three short steps — about five minutes, CV attached along the way. Our team reviews every application personally, typically within 3–5 business days.