Head of AI Search & GEO
The Role
We're hiring a Head of AI Search & GEO to make our SaaS clients the answer that AI engines cite, and to own the practice that gets them there. This is a 12-month contract role focused on Generative Engine Optimisation (GEO): growing brand visibility, citations and share of voice across ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews. You'll set the method across entity SEO, content engineering and measurement, working closely with our WriteWorks platform to prove citation lift in pipeline terms. SaaS and hands-on GEO experience are essential.
What You'll Do
- Own the GEO practice: strategy, standards and commercial performance across the portfolio
- Run citation tracking and share-of-voice analysis across 8+ AI engines
- Engineer citation-ready content with entity clarity, structure and prompt alignment
- Build prompt research and intent maps that mirror how buyers ask AI
- Use WriteWorks to measure AI visibility and connect it to pipeline
- Set AI-search best practice for the agency and keep it current as the engines change
- Scope and price GEO retainers, and lead the AI-search half of new business pitches
- Report citation movement and AI-referred sessions in board-ready formats
What We're Looking For
- 6+ years in SEO or content with hands-on GEO and AI-search experience, including leading a team or practice. Essential
- Demonstrable results growing visibility in ChatGPT, Perplexity, Gemini or AI Overviews
- Strong grasp of entity SEO, structured data and content extractability
- Confident analysing GA4, Search Console and citation tooling independently
- SaaS experience and excellent client communication
Nice to Have
- Experience with content engineering platforms (e.g. WriteWorks)
- Python or JavaScript for SEO and data automation
- Familiarity with LLM prompt engineering
About Surge45
Surge45 is a specialist SaaS SEO and AI search consultancy helping companies achieve T2D3 growth: Triple, Triple, Double, Double, Double. We advise across the full discovery and growth system — SEO, AI search, paid acquisition, lead generation, CRO, lifecycle, attribution and retention — setting the strategy and governing the outcome. Our clients’ teams and their agencies do the execution.
We work with post-PMF to scale-stage SaaS companies and have a direct line of sight from our work to $100M+ in client pipeline. We're a remote-first team with a high-trust, high-autonomy culture.
Tools & Technologies
Role Summary
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