Question 1

What is the difference between strategy and execution?

Accepted Answer

Strategy engagements are project-based and advisory: we produce a GTM plan, positioning framework, marketing audit, or channel blueprint your team can act on. Execution retainers mean we do the work for you, owning campaigns, content, and pipeline day-to-day.

Question 2

How long does a strategy engagement take?

Accepted Answer

Most engagements run two to six weeks depending on scope. A marketing audit can be completed in two weeks; a full GTM strategy or Fractional CMO engagement typically runs four to six weeks with regular working sessions.

Question 3

What do I receive at the end of an engagement?

Accepted Answer

A concrete, documented output — not just a slide deck of recommendations. Depending on the engagement: a prioritised GTM playbook, positioning document, channel blueprint, audit report, or 90-day growth plan your team can execute immediately.

Question 4

Do I need a strategy engagement before starting execution?

Accepted Answer

Not necessarily. If you have clarity on your ICP, positioning, and growth priorities, you can move straight into execution. Strategy is most valuable when you are entering a new market, repositioning, or unsure which channels to prioritise.

Question 5

What does a Fractional CMO engagement involve?

Accepted Answer

You get a senior marketing leader embedded into your team on a part-time basis — owning the marketing roadmap, managing any internal or agency resources, reporting to the CEO, and making the decisions that would normally require a full-time hire.

Question 6

What stage of B2B SaaS company do you work with?

Accepted Answer

Typically Series A to Series B, or bootstrapped companies at £2M–£15M ARR who have found product-market fit and need strategic clarity to scale. We also work with founders pre-launch who want to get their GTM right from the start.

We plan it with you

Four strategy engagements

Go-to-Market

Leadership & Positioning

Audit & Planning

Channel Strategy

Frequently asked questions

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