SaaS Marketing Audit & Assessment Consultants
Get a comprehensive, unbiased assessment of your entire marketing function. Our audit consultants evaluate channels, attribution, tech stack, team capabilities, and competitive positioning—delivering a prioritised roadmap for maximum ROI improvement.
Get a SaaS Marketing Audit Agency That's Focused on Results
We don't just deliver activities—we deliver outcomes that impact your bottom line.
Comprehensive Scope
We audit every dimension: channels, attribution, tech, team, and competitive position.
Data-Driven Analysis
Findings backed by quantitative analysis, not subjective opinions.
Actionable Roadmap
Prioritised recommendations with estimated impact and implementation effort.
ROI-Focused
Every recommendation modelled against expected revenue impact and payback.
Challenges We Solve
Marketing spend is growing but pipeline and revenue aren't keeping pace
Unclear which channels are actually driving qualified pipeline
Tech stack sprawl with tools that don't integrate or deliver value
New marketing leader needs an unbiased assessment of the current state
Board asking hard questions about marketing ROI you can't answer
Feeling like the team is busy but not moving the needle on growth
SaaS Marketing Complexity Has Exploded
With more channels, tools, and data than ever, it's easy to lose sight of what's working and where the biggest opportunities lie.
What Our Audit Consultants Evaluate
A thorough assessment covering every dimension of your marketing function.
Channel Performance
Deep analysis of every acquisition channel's contribution to pipeline.
Attribution & Analytics
Evaluate tracking, attribution models, and data integrity across platforms.
Tech Stack Assessment
Audit your MarTech stack for gaps, redundancies, and integration issues.
Team & Process Review
Assess team structure, skills, workflows, and capacity against goals.
Competitive Benchmarking
Benchmark your marketing against key competitors and industry standards.
Opportunity Mapping
Identify the highest-ROI opportunities for immediate and long-term growth.
Full-Stack Marketing Audit Services That Boost Revenue
Comprehensive solutions designed for enterprise SaaS growth.
Channel Audit
Performance analysis of every marketing channel—organic, paid, email, content, events—with ROI benchmarking.
Attribution Assessment
Evaluate your attribution model, tracking implementation, and data accuracy across the full funnel.
Tech Stack Review
Audit of all marketing technologies for ROI, integration quality, and alignment with growth needs.
Competitive Analysis
Benchmark your positioning, messaging, content strategy, and channel presence against top competitors.
Team Capability Assessment
Review team structure, skills, and capacity with recommendations for hiring or restructuring.
Prioritised Roadmap
Detailed action plan with quick wins, medium-term projects, and long-term initiatives ranked by expected impact.
Marketing Audit Process
A proven methodology that delivers consistent results for SaaS companies.
Kickoff & Access
Align on audit scope, grant platform access, and schedule stakeholder interviews.
Data Collection
Pull performance data from all channels, tools, and CRM for comprehensive analysis.
Stakeholder Interviews
Interview marketing, sales, and leadership to understand challenges and goals.
Analysis & Benchmarking
Deep quantitative and qualitative analysis benchmarked against SaaS industry standards.
Findings & Recommendations
Present audit findings with a prioritised roadmap and estimated impact per initiative.
Implementation Planning
Work with your team to plan execution of top-priority recommendations.
Results That Speak for Themselves
Real outcomes from our SaaS clients.
Growth-Stage SaaS
$340K
Wasted Spend Found
Identified $340K in annual wasted spend across paid channels and underused tools.
Series B Platform
3.2x
Pipeline Improvement
Implementing audit recommendations led to 3.2x pipeline growth in 6 months.
Enterprise SaaS
+42%
Marketing Efficiency
Improved marketing efficiency ratio by 42% through channel reallocation.
Proven Results
Growth-Stage Analytics SaaS
Challenge: Spending $1.2M/year on marketing with flat pipeline growth and no clear attribution
Solution: Full marketing audit revealing $340K in wasted spend, broken attribution, and misaligned content strategy
Results:
Enterprise HR Tech
Challenge: New CMO needed to understand what was working and build a strategic plan
Solution: Comprehensive audit across all 6 channels, 22 tools, and 12-person marketing team
Results:
Other Consultancy Solutions
Explore related services within our consultancy offerings.
Fractional CMO
Executive marketing leadership to act on audit findings.
MarTech Stack Consulting
Optimise your tech stack based on audit recommendations.
Growth Strategy
Build a growth playbook from your audit insights.
SEO Consulting
Deep-dive SEO consulting for organic channel improvement.
PPC Consulting
Specialist paid media consulting for campaign optimisation.
Ready to Grow Your SaaS?
Talk to our team about how we can help accelerate your growth with a tailored marketing audit strategy.
Why Choose Surge45 for Marketing Audit?
We're not a generalist agency. We live and breathe B2B SaaS marketing.
SaaS Benchmarks
We benchmark against B2B SaaS standards, not generic marketing data.
Unbiased Assessment
We have no incentive to recommend services you don't need.
Quantitative Approach
Every finding backed by data, not opinions.
Actionable Outputs
Prioritised roadmap with clear owners and expected impact.
Fast Turnaround
Comprehensive audit delivered within 30 days.
Executive-Ready
Findings presented in a board-ready format.