45
Surge45

SaaS Growth Strategy Consultants for B2B Companies

Build a scalable growth engine with consultants who have accelerated 50+ B2B SaaS companies. From post-PMF to enterprise scale, we develop data-driven growth strategies that align acquisition, expansion, and retention around your unit economics.

Growth MetricsLive
50+
SaaS Companies Scaled
3.8x
Avg Revenue Growth
52%
Avg CAC Reduction
$1.5B+
ARR Influenced

Get a SaaS Growth Strategy Agency That's Focused on Results

We don't just deliver activities—we deliver outcomes that impact your bottom line.

Stage-Appropriate Strategy

Growth playbooks tailored to your exact stage—post-PMF, growth, or scale.

Unit Economics First

Every strategy designed around CAC payback, LTV:CAC, and efficient growth.

Full-Funnel Thinking

Acquisition, activation, expansion, and retention in one cohesive strategy.

Execution-Ready Plans

Actionable growth plans with owners, timelines, and measurable milestones.

Challenges We Solve

Growth has plateaued and you can't identify the bottleneck

CAC is rising while LTV isn't keeping pace

Acquisition channels are maxed out and you need new growth levers

Transitioning from founder-led sales to scalable growth motions

Board demanding a clear path to the next revenue milestone

Marketing and sales teams optimising in silos without a unified strategy

SaaS Growth Has Changed. Has Your Strategy?

The era of growth-at-all-costs is over. Modern SaaS growth demands efficient, sustainable strategies that balance acquisition with retention.

Efficient growth (Rule of 40) is the new standard for SaaS valuation
PLG and SLG are converging into hybrid go-to-market motions
Net revenue retention has become the key growth multiplier
AI is enabling new growth channels and automation opportunities
Community-led and ecosystem-led growth are emerging strategies
Growth teams must own the full funnel, not just top-of-funnel

Our Growth Strategy Consulting Framework

A comprehensive approach to building sustainable, scalable SaaS growth.

Growth Audit

Diagnose your current growth engine—funnel, channels, economics, and team.

Strategy Development

Build a tailored growth strategy aligned to your stage and objectives.

Unit Economics Modelling

Model CAC payback, LTV:CAC, and channel economics for optimal allocation.

Channel Strategy

Identify and prioritise the highest-ROI growth channels for your ICP.

Expansion & Retention

Strategies for NRR, upsell, cross-sell, and churn reduction.

Execution Roadmap

Phased plan with milestones, owners, and success metrics.

Full-Stack Growth Strategy Services That Boost Revenue

Comprehensive solutions designed for enterprise SaaS growth.

Growth Diagnostic

Comprehensive analysis of your current growth engine identifying bottlenecks and highest-leverage opportunities.

Growth Model

Financial model projecting revenue, CAC, LTV, and channel performance under different strategy scenarios.

Channel Prioritisation

Data-driven ranking of acquisition channels based on ICP fit, unit economics, and scalability.

Expansion Revenue Strategy

Playbooks for increasing NRR through upsell, cross-sell, and usage-based expansion.

Retention & Churn Strategy

Identify churn drivers and build proactive retention programs tied to customer health scores.

Growth Team Blueprint

Recommendations for team structure, roles, KPIs, and processes to execute the growth strategy.

Growth Strategy Consulting Process

A proven methodology that delivers consistent results for SaaS companies.

01

Growth Diagnostic

Analyse your full funnel—acquisition, activation, expansion, retention—to identify constraints.

02

Stakeholder Alignment

Interview marketing, sales, product, and CS leaders to map cross-functional dynamics.

03

Data Analysis

Deep dive into cohort data, channel performance, unit economics, and competitive benchmarks.

04

Strategy Development

Build a comprehensive growth strategy with multiple scenario models.

05

Roadmap & Planning

Create phased execution plan with quick wins, quarterly goals, and annual targets.

06

Ongoing Advisory

Monthly strategy reviews to track progress, iterate on learnings, and adjust the plan.

Results That Speak for Themselves

Real outcomes from our SaaS clients.

Series B SaaS

3.8x

Revenue Growth

Grew from $4M to $15.2M ARR in 18 months with a restructured growth strategy.

PLG Platform

142%

NRR

Increased net revenue retention from 98% to 142% with expansion plays.

Enterprise SaaS

8 Months

CAC Payback

Reduced CAC payback from 22 months to 8 months through channel optimisation.

Proven Results

Series B Analytics Platform

Challenge: Growth stalling at $4M ARR, CAC payback at 22 months, board pressure to reach $15M

Solution: Full growth diagnostic, channel reallocation, expansion revenue strategy, team restructure

Results:

3.8x revenue growth to $15.2M ARR
CAC payback reduced to 8 months
NRR improved from 98% to 122%

PLG DevTools Company

Challenge: Strong free-to-paid conversion but struggling with enterprise expansion and retention

Solution: Hybrid PLG+SLG strategy, enterprise onboarding overhaul, expansion playbooks, health scoring

Results:

142% NRR achieved
Enterprise ACV increased 68%
Churn reduced from 8% to 3.2% annually

Ready to Grow Your SaaS?

Talk to our team about how we can help accelerate your growth with a tailored growth strategy strategy.

Why Choose Surge45 for Growth Strategy?

We're not a generalist agency. We live and breathe B2B SaaS marketing.

50+ SaaS Track Record

Growth consultants with proven results across every SaaS stage.

Full-Funnel Expertise

Acquisition, activation, expansion, and retention in one strategy.

Data-Driven Approach

Every recommendation backed by quantitative analysis and modelling.

Stage-Appropriate

Tactics matched to your growth stage, team size, and resources.

Board-Ready Deliverables

Growth plans and metrics that resonate with investors.

Ongoing Partnership

We stay engaged to iterate and adjust as you grow.

Frequently Asked Questions

Surge45 | Strategic Growth Partner for B2B SaaS Acquisition