PPC Consultants for B2B SaaS Companies
Expert PPC consultants who optimise your paid media for SaaS pipeline, not just clicks. We audit, strategise, and advise on Google Ads, LinkedIn Ads, and programmatic campaigns—helping your team maximise ROAS and reduce customer acquisition costs.
Get a SaaS PPC Consulting Agency That's Focused on Results
We don't just deliver activities—we deliver outcomes that impact your bottom line.
SaaS PPC Experts
Consultants who optimise for demos and pipeline, not just impressions and clicks.
ROI-Obsessed
Every recommendation tied to CAC, ROAS, and pipeline contribution metrics.
Full-Funnel Attribution
Connect ad spend to revenue with multi-touch attribution models.
Rapid Optimisation
Quick-win audits that identify wasted spend and unlock hidden performance.
Challenges We Solve
Paid campaigns generating clicks but not converting to qualified pipeline
Rising CPCs and CPLs making paid channels increasingly unprofitable
In-house team managing ads without a strategic framework for SaaS metrics
Poor attribution making it impossible to prove paid media ROI to the board
Creative fatigue causing declining ad performance across platforms
Wasted spend on audiences that don't match your ideal customer profile
Paid Media Has Changed. Is Your Team Adapting?
Privacy changes, AI bidding, and platform evolution require expert PPC consultants who understand modern B2B SaaS advertising.
What Our PPC Consultants Deliver
Strategic paid media consulting that covers every platform and funnel stage.
Google Ads Strategy
Search, display, and YouTube campaigns optimised for SaaS conversions.
LinkedIn Ads Strategy
Decision-maker targeting with campaigns designed for long B2B sales cycles.
Audience Architecture
ICP-based audience segmentation across platforms for precision targeting.
Attribution Setup
Multi-touch attribution models connecting ad spend to revenue.
Creative Strategy
Ad creative frameworks that drive engagement and conversions.
Budget Optimisation
Channel and campaign budget allocation for maximum pipeline ROI.
Full-Stack PPC Consulting Services That Boost Revenue
Comprehensive solutions designed for enterprise SaaS growth.
PPC Account Audit
Comprehensive audit of account structure, targeting, bidding, creatives, and conversion tracking across all platforms.
Platform Strategy
Channel-specific strategies for Google Ads, LinkedIn, Meta, and programmatic aligned to your buyer journey.
Attribution & Tracking
Set up multi-touch attribution, conversion tracking, and CRM integration for true ROAS measurement.
Team Training
Train your in-house team on SaaS PPC best practices, bidding strategies, and optimisation workflows.
Creative Direction
Ad creative frameworks, copy guidelines, and testing methodologies for higher engagement.
Monthly Strategy Reviews
Regular consulting sessions to review performance, adjust bids, and plan upcoming campaigns.
PPC Consulting Engagement Process
A proven methodology that delivers consistent results for SaaS companies.
Discovery & Goals
Understand your business objectives, ICP, current paid performance, and budget constraints.
Account Audit
Deep audit of all paid accounts—structure, targeting, bidding, creatives, and tracking.
Strategy & Roadmap
Present findings with a prioritised optimisation plan and projected impact.
Quick Wins
Implement immediate optimisations to stop wasted spend and boost performance.
Ongoing Advisory
Regular strategy sessions with your team to guide optimisation and scaling.
Performance Reviews
Monthly deep-dives connecting paid media performance to pipeline and revenue.
Results That Speak for Themselves
Real outcomes from our SaaS clients.
B2B SaaS Platform
5.2x
ROAS
Improved ROAS from 1.8x to 5.2x through account restructure and audience refinement.
Enterprise Software
58%
CPL Reduction
Reduced cost per qualified lead by 58% while increasing lead volume by 40%.
FinTech Company
$3.2M
Pipeline from Paid
Generated $3.2M in pipeline from paid channels in first year of consulting.
Proven Results
B2B SaaS Platform
Challenge: Spending $80K/month on Google & LinkedIn ads with poor lead quality and unclear ROI
Solution: Full account audit, restructured campaigns around ICP, implemented multi-touch attribution, creative refresh
Results:
Enterprise Security SaaS
Challenge: LinkedIn Ads driving high CPCs with low demo conversion, considering cutting paid entirely
Solution: Audience architecture redesign, ABM-aligned campaigns, retargeting sequences, conversion tracking fix
Results:
Other Consultancy Solutions
Explore related services within our consultancy offerings.
SEO Consulting
Expert SEO consultants to guide your organic growth strategy.
Fractional CMO
Executive marketing leadership consultant for SaaS companies.
Demand Gen Strategy
Strategic demand generation consultants for multi-channel programs.
Marketing Audit
Comprehensive assessment of your marketing performance and channels.
Paid Advertising (Full-Service)
Full-service PPC management for B2B SaaS companies.
Ready to Grow Your SaaS?
Talk to our team about how we can help accelerate your growth with a tailored ppc consulting strategy.
Why Choose Surge45 for PPC Consulting?
We're not a generalist agency. We live and breathe B2B SaaS marketing.
SaaS-Focused PPC
We only consult on B2B SaaS paid media—deep vertical expertise.
Platform Agnostic
Expert across Google, LinkedIn, Meta, and programmatic channels.
Revenue Attribution
Connect every ad dollar to pipeline and closed revenue.
Senior Consultants
Work with experienced strategists who have managed significant ad spend.
Team Empowerment
Build your team's PPC capabilities alongside strategic guidance.
Flexible Engagement
Audit-only, retainer, or project-based—tailored to your needs.