SaaS Marketing Metrics Handbook
The essential metrics every SaaS marketer should track. Learn what to measure, how to calculate it, and benchmarks to compare against.
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What's Inside the Guide
42 pages covering every metric you need to track, measure, and optimize your SaaS marketing performance
Acquisition Metrics
- Customer Acquisition Cost (CAC)
- Cost Per Lead (CPL) by Channel
- MQL to SQL Conversion Rate
- Demo/Trial Request Rate
Revenue Metrics
- Monthly Recurring Revenue (MRR)
- Annual Recurring Revenue (ARR)
- Average Contract Value (ACV)
- Customer Lifetime Value (LTV)
Retention Metrics
- Gross & Net Revenue Churn
- Logo Churn Rate
- Net Dollar Retention (NDR)
- Expansion Revenue Rate
Pipeline Metrics
- Pipeline Velocity
- Win Rate by Stage
- Sales Cycle Length
- Pipeline Coverage Ratio
Channel Performance
- Organic Traffic & Conversion
- Paid Channel ROAS
- Content Marketing ROI
- Attribution Modeling
Team Efficiency
- Marketing Cost as % of Revenue
- Revenue per Marketing Employee
- Lead Response Time
- Campaign ROI Framework
Why This Guide is Essential
What Readers Are Saying
"This guide finally helped me understand which metrics actually matter. We cut our reporting time in half and focus on what drives growth."
"As a first-time CMO, this handbook was invaluable. It's now required reading for everyone on my team."
"The benchmarks alone are worth it. We identified three metrics we were ignoring that revealed huge opportunities."
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Frequently Asked Questions
Is this guide really free?
Yes! Completely free, no credit card required. We just ask for your email so we can send you the guide and occasional marketing insights.
What format is the guide in?
It's a professionally designed 42-page PDF that you can read on any device, print, or share with your team.
Is this for beginners or experienced marketers?
Both! We cover fundamentals clearly for those new to SaaS metrics, but also include advanced tactics and benchmarks valuable to experienced teams.
Will you spam my inbox?
No. We send occasional valuable content (1-2x per month). You can unsubscribe anytime with one click.
Can I share this with my team?
Absolutely! We encourage you to share it with your entire marketing and leadership team.
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