ABM Campaign Planning Workbook
A complete step-by-step framework for planning, launching, and measuring successful account-based marketing campaigns. Everything you need in one workbook.
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What's Inside the Workbook
35 pages of frameworks, templates, and worksheets covering every aspect of ABM campaign planning
Account Selection
- Ideal Customer Profile (ICP) Framework
- Account Scoring & Prioritization
- Account List Building Process
- Firmographic & Technographic Criteria
Stakeholder Mapping
- Buying Committee Identification
- Decision-Maker Analysis
- Influencer & Champion Mapping
- Contact Research Strategies
Messaging Strategy
- Value Proposition by Persona
- Pain Point Mapping
- Industry-Specific Messaging
- Competitive Differentiation
Channel Planning
- Multi-Touch Campaign Design
- LinkedIn ABM Strategies
- Direct Mail & Gift Planning
- Event & Webinar Integration
Content Alignment
- Content Mapping by Buyer Stage
- Personalization Frameworks
- Account-Specific Assets
- Sales Enablement Materials
Measurement & Reporting
- ABM Metrics Dashboard
- Account Engagement Scoring
- Pipeline Attribution Models
- ROI Calculation Framework
Why This Workbook is Essential
What Readers Are Saying
"This workbook helped us launch our first ABM program in 6 weeks. The templates alone saved us weeks of work."
"Finally, a practical ABM planning guide that's not just theory. We use this for every new campaign we launch."
"The account selection framework is gold. We refined our ICP and immediately saw better engagement rates."
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Frequently Asked Questions
Is this workbook really free?
Yes! Completely free, no credit card required. We just ask for your email so we can send you the workbook and occasional ABM insights.
Do I need ABM experience to use this?
No! This workbook is designed for both beginners launching their first ABM program and experienced teams looking to refine their approach.
What format is the workbook in?
It's a professionally designed 35-page PDF with fillable worksheets. You can complete it digitally or print it out.
Can I use this for multiple campaigns?
Absolutely! The frameworks and templates are reusable for any number of ABM campaigns you run.
Will this work for small teams?
Yes! We've designed the workbook to be scalable - whether you're a solo marketer or a full ABM team.
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Join 8,000+ B2B marketers who use this workbook to plan and execute winning ABM campaigns. Download now and start building your strategy.
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