Link Building Strategy & Advisory for SaaS Growth
Earn high-quality backlinks that strengthen your domain authority and improve rankings. Our link building strategy combines digital PR, content partnerships, and targeted outreach plans to win links from authoritative, industry-relevant sources. We architect and lead the outreach approach.
What we can actually evidence.
How these are measured
- SaaS brands served:
- n = 30 SaaS brands. company inception to August 2026. Count of distinct SaaS companies under a signed advisory agreement. Excludes one-off audits, workshops and prospect calls.
- Years in-house experience:
- n = 1 founding team. 2015 to 2026. Cumulative years spent in salaried, in-house growth and marketing roles at SaaS companies before founding Surge45.
- AI assistants tracked:
- n = 6 assistants. current monitoring coverage. ChatGPT, Gemini, Claude, Perplexity, Microsoft Copilot and Grok, plus the AI Overviews and AI Mode surfaces inside Google Search. A coverage fact, not a performance claim.
- Growth pillars, one system:
- n = 4 pillars. current advisory model. Discover, Convert, Attribute and Grow. A structural fact about how the advisory is organised, not a performance claim.
The gaps quietly costing you pipeline.
Low domain authority preventing rankings for competitive keywords
Competitors outranking you due to stronger backlink profiles
Difficulty earning links in technical SaaS space
Previous link building efforts resulted in low-quality links
No consistent strategy for ongoing authority building
Lack of linkable assets that attract natural backlinks
How we drive compound growth.
White-Hat Only
100% ethical link building that protects your domain.
Authority Focus
Target high-DA publications in your industry.
Relationship-Based
Build lasting partnerships with publishers.
Consistent Growth
Predictable link acquisition month over month.
Link Building Has Evolved
The days of buying links are over. Modern link building requires genuine value, relationships, and newsworthy content that earns coverage.
- Quality matters more than quantity
- Relevance is now a major ranking factor
- Digital PR has become the best link source
- Content must provide genuine value to earn links
- Relationships with journalists matter more than ever
- Data-driven content earns the most coverage
Link Building Tactics That Work in 2024
Digital PR
Earn coverage from top publications through newsworthy content.
Content Partnerships
Collaborate with industry publications for mutual value.
Broken Link Building
Identify and replace broken links on authority sites.
Resource Pages
Get featured on industry resource lists and directories.
Data Studies
Create original research that naturally attracts links.
HARO & Queries
Respond to journalist queries for quick link wins.
6-Step Link Building Framework
Link Opportunity Research
Identify high-value link opportunities through competitor analysis and industry research.
Content Asset Planning
Define the linkable assets, data studies, tools, guides and thought leadership content, that attract high-authority links.
Outreach Strategy
Build the personalised outreach playbook and target lists, journalists, bloggers and industry influencers, that win authoritative links.
Digital PR Direction
We architect and run the PR campaigns that earn coverage and links from high-authority news and industry publications.
Partnership Development
Build long-term relationships with publishers and industry sites for ongoing link opportunities.
Performance Tracking
Monitor link acquisition, domain authority growth, and the impact on organic rankings and traffic.
Results that speak for themselves.
Quality backlinks from DA 50+ sites in 12 months.
Domain rating increased from 44 to 72.
Referral traffic growth from link building.
SaaS DevOps Platform
Challenge: Domain rating of 38 preventing rankings for competitive keywords against DR 70+ competitors
What we did: Data study campaign, digital PR strategy, content partnerships with tech publications
- 840+ quality backlinks earned
- Domain rating increased to 66
- Top 10 rankings for 45 competitive keywords
Security SaaS Startup
Challenge: New domain with no authority, unable to compete in search
What we did: Thought leadership PR campaign, industry analyst relationships, original security research
- Featured in TechCrunch, Forbes, VentureBeat
- Domain rating from 0 to 52 in 10 months
- 156% organic traffic growth
SaaS Analytics Platform
Challenge: Links from low-quality sources diluting domain authority
What we did: Link audit and cleanup, disavow toxic links, rebuild profile with quality-focused strategy
- Removed 2,400 toxic links
- Recovered from Google penalty
- Domain rating increased by 18 points
Illustrative composite. These are engagement patterns described by category, not named clients, and the figures show the shape of an outcome rather than a single verifiable result. Read them as an indication of what the work produces, not as a claim you could check. Where we publish a number about the firm itself, it carries its sample size, window and method on the page.
Why SaaS teams choose us.
White-Hat Only
100% ethical techniques that protect your domain long-term.
Tech Industry Focus
Relationships with tech journalists and publications.
Quality Over Quantity
We target DA 50+ sites that move the needle.
Transparent Reporting
Full visibility into every link earned.
Digital PR Expertise
Earn coverage, not just links.
Link Retention
94% of our links are retained year over year.
Questions teams ask.
Is your link building white-hat?
Absolutely. We use only ethical, Google-approved methods including digital PR, content marketing, and relationship building. We never buy links, use PBNs, or engage in any tactics that could harm your domain.
What kind of sites do you target?
We focus on high-authority publications (DA 50+) in your industry including tech news sites, industry blogs, analyst firms, and business publications. Every link is from a relevant, authoritative source.
How many links should a program target per month?
We typically set a target of 15-30 quality links per month depending on your niche and content assets. We prioritise quality over quantity-one link from Forbes is worth more than 100 from low-quality sites.
Do you advise on content for link building?
Yes, we define and lead the linkable assets-data studies, original research, tools, and comprehensive guides-designed to earn natural backlinks and media coverage.
How long until we see results?
Link building is a long-term investment. You'll typically see domain authority improvements within 3-4 months, with ranking improvements following in 4-6 months.
Can you help clean up our existing backlink profile?
Yes, we offer backlink audits to identify toxic links, prepare disavow recommendations, and develop strategies to rebuild your profile with quality links.
Specialised services.
SaaS SEO
Complete SEO strategy with link building foundation.
Learn moreContent Marketing
Create linkable content assets that attract backlinks.
Learn moreBrand Positioning
Position the brand so coverage and links follow.
Learn moreScalable SEO
Large-scale link building for growing SaaS brands.
Learn moreTechnical SEO
Technical foundation that supports link equity.
Learn moreSEO Advisory
Strategic link building guidance for in-house teams.
Learn moreMore ways we help.
SaaS SEO
Targeted strategies for SaaS companies with complex sales cycles.
Learn moreScalable SEO
Large-scale SEO programs for growing SaaS with complex architectures.
Learn moreTechnical SEO
Deep technical optimisation for JavaScript-heavy SaaS applications.
Learn moreSEO Advisory
Expert guidance for in-house teams looking to level up.
Learn moreContent Marketing
Strategic content that attracts backlinks naturally.
Learn moreBrand Positioning
Positioning that makes coverage and links easier to earn.
Learn more