B2B SEO

B2B SaaS SEO

Specialized SEO for complex sales cycles. Target buyer committees, optimize for high-intent keywords, and drive qualified pipeline through strategic organic search.

Growth MetricsLive
189%
Avg Qualified Lead Increase
56%
Avg CAC Reduction
12mo
Faster Sales Cycle
94%
Target Keyword Rankings

Trusted by leading SaaS companies

SalesforceHubSpotZendeskIntercomDriftGong

Get a SaaS B2B SEO Agency That's Focused on Results

We don't just deliver activities—we deliver outcomes that impact your bottom line.

Buyer Committee Targeting

Optimize for all decision-makers from end-users to C-suite executives.

High-Intent Keywords

Target high-value keywords with strong commercial intent.

Multi-Stakeholder Content

Content that resonates with technical and business buyers.

Pipeline Attribution

Connect organic traffic directly to revenue in your CRM.

Challenges We Solve

Complex buyer committees with multiple stakeholders to target

Long sales cycles requiring sustained content nurturing

Difficulty ranking for competitive high-value keywords

Low organic traffic from target accounts

Content not resonating with different buyer personas

Inability to attribute organic traffic to pipeline

B2B Buying Has Changed. Has Your SEO?

B2B buyers do 70% of research before talking to sales. Your SEO strategy must address every stakeholder in the buying committee.

Multiple stakeholders research independently before consensus
Technical evaluators search differently than executives
Content must address specific pain points
Trust signals matter more for high-value deals
Thought leadership drives vendor shortlisting
Integration and security keywords are growing fast

B2B SEO Tactics That Drive Pipeline

Comprehensive strategies built for complex B2B sales cycles.

Buyer Persona Targeting

Optimize for all stakeholders in the buying committee.

High-Intent Keywords

Target high-intent keywords B2B buyers actually use.

Authority Building

Build domain authority through strategic link acquisition.

Content Strategy

Content that nurtures through long sales cycles.

Thought Leadership SEO

Rank for industry terms that build trust.

Revenue Attribution

Connect every organic visit to pipeline and revenue.

Full-Stack B2B SEO Services That Boost Revenue

Comprehensive solutions designed for enterprise SaaS growth.

Buyer Committee Targeting

Optimize for all decision-makers in the buying process from end-users to C-suite executives.

Strategic Keyword Targeting

Target high-value keywords with strong commercial intent and qualified search volume.

Long Sales Cycle Optimization

Content strategies that nurture prospects through 6-12 month buying cycles.

Multi-Stakeholder Content

Create content that resonates with technical evaluators, business users, and procurement teams.

Competitor Analysis

Identify gaps in competitor strategies and capture market share with targeted content.

Pipeline Attribution

Connect organic traffic to pipeline generation and revenue with full attribution tracking.

6-Step B2B SEO Framework for Pipeline Growth

A proven methodology that delivers consistent results for SaaS companies.

01

Buyer Persona Research

Deep analysis of your ICP, buyer committees, and decision-making processes to inform keyword strategy.

02

Strategic Keyword Research

Identify high-value keywords across all buyer personas and stages of the sales cycle.

03

Competitive Intelligence

Analyze competitor SEO strategies to identify content gaps and ranking opportunities.

04

Content Roadmap Development

Create a strategic content plan that addresses all stakeholders in the buying process.

05

On-Page & Technical Optimization

Optimize site architecture, page elements, and technical factors for maximum search visibility.

06

Performance Tracking & Reporting

Monitor rankings, traffic, and most importantly - pipeline influence and revenue attribution.

Results That Speak for Themselves

Real outcomes from our SaaS clients.

B2B SaaS Platform

+245%

Organic MQLs

Grew marketing qualified leads from organic search in 8 months.

B2B Platform

$3.8M

Qualified Pipeline

Generated qualified pipeline from organic search in first year.

DevOps Tool

520+

Keyword Rankings

Top 10 rankings for high-intent keywords.

Proven Results

B2B Security Platform

Challenge: Low visibility for security keywords, losing deals to competitors found in search

Solution: Buyer committee keyword mapping, comprehensive content strategy, thought leadership SEO

Results:

189% increase in qualified MQLs
Top 5 rankings for 120+ target keywords
$2.1M attributed pipeline

B2B Integration Platform

Challenge: Technical content not reaching business decision-makers

Solution: Multi-stakeholder content strategy, executive-focused thought leadership, technical deep-dives

Results:

156% organic traffic growth
3x increase in C-suite engagement
42% shorter sales cycle

B2B Analytics Platform

Challenge: Competing against established vendors with higher domain authority

Solution: Competitive gap analysis, strategic link building, comparison content strategy

Results:

From page 3 to position 2 for primary keywords
267% increase in demo requests
Featured in 15+ industry publications

What Our Clients Say

"Surge45 understood our complex B2B sales cycle from day one. They helped us reach every stakeholder in our buyer committee."

JW

James Wilson

VP Marketing, B2B SaaS Platform

"Our qualified pipeline from organic search has never been stronger. The team truly gets B2B."

LC

Lisa Chen

CMO, B2B Platform

Why Choose Surge45 for B2B SEO?

We're not a generalist agency. We live and breathe B2B SaaS marketing.

B2B Specialists

We only work with B2B companies with complex sales cycles.

Buyer Committee Focus

Target every stakeholder in the decision process.

Proven SaaS Experience

Proven results with B2B SaaS companies of all sizes.

Pipeline Attribution

Connect organic traffic to revenue in your CRM.

Long-Cycle Experts

Strategies built for 6-12 month sales cycles.

Senior Strategists

Work with experts who understand B2B SaaS.

Frequently Asked Questions