Can you get us mentioned on Reddit?

Not in the way that question is usually meant. We can find what is already said, correct factual errors transparently, and support genuine participation by people at your company who know the subject. We will not create the appearance of organic advocacy, because it is detectable and the damage lands on you.

Why does Reddit outrank our own content?

Because you are the seller. An assistant answering a comparison question needs a source that is not the vendor, and Reddit is the largest, most category-complete, most durable source of that on the open web.

Citation sources°

Reddit and community presence

Reddit is the most-cited domain in the analysed set, ahead of G2. Assistants, and ChatGPT in particular, lean on user-generated discussion for software recommendations, because it is where people say what a product is actually like to use.

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RedditHacker NewsStack OverflowCategory-specific Slack and Discord communities

Source: Goodie, The Most Cited B2B SaaS Domains in AI Search. 5.7 million citation links analysed across B2B SaaS prompts.

Reddit and community presence for SaaS AI visibility

The mechanism

Why community discussion outranks your marketing site

A buyer asking which tool to choose is asking a question your marketing site is structurally unable to answer credibly, because you are the seller. Community threads contain unpaid practitioners describing what broke, what scaled and what they migrated away from, which is the substance an assistant needs to write a useful comparison.

Reddit in particular has properties that make it exceptionally retrievable: threaded discussion, visible consensus signals, long-lived pages, and near-total category coverage. A five-year-old thread comparing tools in your category is still being cited today.

This is also the source category where the gap between what works and what is commonly sold is widest. Astroturfing is trivially detectable by the communities themselves, and the reputational cost of being caught is permanent and public.

The work

What the programme actually involves

Find out what is already being said

Map the threads that currently get cited for your category. Usually there are fewer than twenty, and most companies have never read them.

Correct the factual record, transparently

Wrong pricing, missing features, outdated limitations. Answered openly, with disclosed affiliation, which the communities accept and reward.

Genuine practitioner participation

Your engineers and product people answering questions in their own name because they know the answer. Slow, unscalable, and the only thing that actually works.

Earning the comparison threads

Being the tool someone recommends unprompted is a product and support outcome as much as a marketing one. We are explicit about which levers sit outside marketing.

Monitoring what changes

Tracking which threads move into and out of assistant citations for your prompt set, so the work is directed by evidence rather than by which subreddit feels important.

Where our line is

What we will not do, and why

This is the part of AI search where buying the outcome is cheapest, most tempting and most damaging. The exposure sits with your brand, not with your advisor, so we would rather be explicit before you buy than after.

We do not astroturf, ever
No fake accounts, no undisclosed affiliation, no paid endorsement presented as organic. It is detectable, communities punish it publicly and permanently, and the exposure sits with your brand rather than ours.
This is slow, and we will say so before you buy it
Community credibility is earned over quarters. Anyone promising Reddit visibility in weeks is describing something you should not want.
Some of the work is not marketing work
If the threads are negative because of a real product or support problem, no community programme fixes that. We will tell you what we are seeing.