The State of SaaS Marketing in 2026
Annual trends report and predictions for B2B SaaS marketing. Data from 500+ companies on what's working, what's not, and where to invest your budget.
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Get exclusive access to the 2026 trends report
What You'll Learn
Data-driven insights from 500+ B2B SaaS companies to inform your 2026 marketing strategy
Webinar Agenda
Welcome & 2026 Overview
5 minIntroduction and high-level landscape of SaaS marketing in 2026
Market Trends & Data
15 minKey findings from 500+ companies: growth rates, CAC trends, channel mix, and more
Budget Allocation Strategies
10 minHow high-growth companies distribute marketing spend across channels and programs
AI in Marketing
10 minReal-world AI use cases, ROI data, and what's actually working vs. hype
Channel Performance Analysis
10 minDeep dive into which channels are winning (and losing) in 2026
Meet Your Speakers
David Kim
CMO
David has led marketing at three successful B2B SaaS companies from Series A to exit. He's raised over $200M and built teams from 2 to 50+ marketers. Known for data-driven strategies that scale.
Jennifer Lopez
Growth Advisor
Jennifer advises 20+ B2B SaaS companies on growth strategy. Former VP Growth at two unicorns. She's seen what works (and what doesn't) across hundreds of companies and $1B+ in marketing spend.
Who Should Attend
What You'll Get
What Past Attendees Say
"This annual report is a must-attend. The benchmarks helped us identify where we were overspending and where to double down."
"The data is incredible. We completely restructured our channel mix based on the insights and saw 40% improvement in CAC."
"Finally, real data instead of opinions. The AI section alone was worth attending - saved us from making expensive mistakes."
Frequently Asked Questions
Is this webinar really free?
Yes! Completely free including the full trends report. We believe this data should be accessible to all B2B marketers.
Will I get the full trends report?
Yes! All registrants receive the complete 80-page trends report with benchmarks, analysis, and recommendations.
How was the data collected?
We surveyed 500+ B2B SaaS companies ranging from seed stage to public companies, plus analyzed aggregate data from our platform.
Can I share the report with my team?
Absolutely! We encourage you to share the insights with your entire marketing and leadership team.
What if I can't attend live?
No problem! All registrants get the recording, slides, and trends report. You won't miss anything.
Stay Ahead of the Curve in 2026
Join 1,000+ marketing leaders getting data-driven insights to plan their 2026 strategies. Register now and get the full trends report.
Register for Free