LinkedIn Ads Masterclass for B2B SaaS
Complete guide to targeting, creative, and optimization for LinkedIn advertising.
Jessica Park
Head of Paid Social
8+ years managing LinkedIn Ads for B2B SaaS. $15M+ in ad spend optimized.
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Enter your email to get instant access to the complete masterclass and all downloadable resources.
Key Takeaways
Master LinkedIn's advanced targeting options including Matched Audiences and lookalike targeting
Create high-performing ad creative that stops the scroll and drives engagement
Optimize campaign structure for maximum efficiency and scale
Implement conversion tracking and attribution models that prove ROI
Leverage LinkedIn's algorithm changes to your advantage in 2025
Build effective retargeting campaigns that move prospects through the funnel
Avoid common mistakes that waste budget on unqualified clicks
Scale successful campaigns without sacrificing performance metrics
What You'll Learn
LinkedIn Targeting Mastery
Deep dive into job titles, company attributes, interests, and groups. Learn how to layer targeting criteria without limiting reach, and when to use broad vs. narrow targeting strategies.
Creative That Converts
Proven frameworks for ad copy, image selection, and video content. Discover the psychological triggers that work on LinkedIn and how to A/B test creative systematically.
Campaign Structure & Budget
Learn the ideal campaign structure for different objectives, how to allocate budget across campaigns, and when to consolidate vs. segment your ad groups.
Bidding & Optimization
Master automated bidding strategies, when to use manual CPC, and how to optimize for different conversion events beyond just clicks and impressions.
Performance Analysis
Set up proper conversion tracking, understand LinkedIn's attribution windows, and build dashboards that connect ad spend to pipeline and revenue.
Scaling Playbook
Step-by-step process for scaling from $5K to $50K+ monthly spend while maintaining or improving efficiency metrics like CPL and CAC.
Video Chapters
Introduction & LinkedIn Ads Landscape
Advanced Targeting Strategies
Creative Best Practices & Examples
Campaign Structure & Optimization
Attribution & Performance Measurement
Q&A and Key Takeaways
About the Presenter
Jessica Park
Head of Paid Social
Jessica has spent over 8 years specializing in paid social advertising for B2B SaaS companies. She's managed over $15M in LinkedIn ad spend, helping companies scale from early-stage startups to Series C growth-stage organizations.
Her work has generated over 50,000 qualified leads and $200M+ in pipeline for clients. Jessica is known for her data-driven approach to creative testing and her ability to scale campaigns profitably. She's been featured in marketing publications and speaks regularly at industry conferences.
Downloadable Resources
LinkedIn Ads Targeting Workbook
Complete guide to building your ideal customer profile for LinkedIn targeting
Creative Testing Framework
Systematic approach to testing and optimizing LinkedIn ad creative
Campaign Structure Template
Pre-built campaign structures for different B2B SaaS objectives
What Viewers Are Saying
“This masterclass completely transformed our LinkedIn ads strategy. We reduced our CPL by 43% in just 6 weeks by implementing Jessica's targeting recommendations.”
Michael Chen
VP Marketing, CloudSync
“The creative frameworks alone were worth the time. We've seen a 2.3x increase in CTR and our conversion rates are up 67%. This is the most actionable LinkedIn ads content I've found.”
Sarah Johnson
Demand Gen Manager, DataFlow
“Jessica breaks down complex concepts into practical, executable strategies. We scaled our LinkedIn spend from $10K to $75K/month while improving our CAC by 28%.”
Tom Rodriguez
Head of Growth, SecureNet
Frequently Asked Questions
What LinkedIn Ads experience level is this webinar for?
This masterclass is designed for intermediate to advanced practitioners. If you've already run some LinkedIn campaigns and want to take your performance to the next level, this is for you. Beginners will still find value, but some concepts assume basic platform knowledge.
Will I get access to the resources and templates?
Yes! After entering your email, you'll get immediate access to the full recording plus all downloadable resources including the targeting workbook, creative framework, and campaign templates.
How is this different from LinkedIn's own training?
This masterclass is built from real-world experience running millions in LinkedIn ad spend for B2B SaaS companies. It includes specific tactics, benchmarks, and examples that LinkedIn's official training doesn't cover.
Can I share this with my team?
Absolutely! We encourage you to share the recording and resources with your paid media team. The frameworks work best when your entire team is aligned on strategy.
Is this content still relevant in 2026?
Yes! While the recording is from November 2025, the strategies and frameworks are evergreen. We've updated the description to note any platform changes since recording.