ABM for Enterprise SaaS Companies
Account-based marketing strategies that win six and seven-figure deals.
Amanda Rodriguez
ABM Strategist
10+ years in enterprise ABM. $500M+ pipeline generated. 100+ enterprise wins.
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Key Takeaways
Select and prioritize target accounts using data-driven frameworks
Build account intelligence profiles that inform personalized campaigns
Orchestrate multi-channel ABM campaigns across marketing and sales
Create executive-level content and messaging that resonates with the C-suite
Implement account scoring models that track engagement and buying signals
Align marketing and sales teams around shared account goals and metrics
Measure ABM success beyond pipeline to include velocity and win rates
Scale ABM programs from pilot accounts to full portfolio execution
What You'll Learn
Account Selection & Prioritization
Build your Ideal Customer Profile (ICP) and Total Addressable Market (TAM) for enterprise. Learn to identify and prioritize accounts with the highest revenue potential using firmographic, technographic, and intent data.
Account Research & Intelligence
Conduct deep account research to understand organizational structure, buying committees, strategic initiatives, and pain points. Build account maps that identify all key stakeholders and their influence.
Personalized Campaign Strategy
Design account-specific campaigns that combine digital advertising, direct mail, content, events, and sales outreach. Learn when to use one-to-one, one-to-few, and one-to-many ABM approaches.
Executive Engagement Tactics
Create compelling executive briefings, board-level business cases, and ROI calculators that speak directly to C-suite priorities. Master the art of getting past gatekeepers to champions.
Sales & Marketing Alignment
Build joint account planning processes, shared SLAs, and collaborative workflows that ensure marketing and sales work as one team toward account penetration and expansion.
ABM Technology Stack
Leverage tools for account identification, intent monitoring, engagement tracking, and orchestration. Integrate your ABM platform with CRM, marketing automation, and sales tools for seamless execution.
Video Chapters
Introduction & Enterprise ABM Overview
Account Selection & ICP Development
Building Account Intelligence
Multi-Channel Campaign Orchestration
Measurement & Sales Alignment
Q&A and Implementation Guide
About the Presenter
Amanda Rodriguez
ABM Strategist
Amanda has over 10 years of experience building and executing account-based marketing programs for enterprise B2B SaaS companies. She's helped generate over $500M in pipeline and been directly involved in closing more than 100 six and seven-figure deals.
Previously leading ABM at three high-growth SaaS companies, Amanda has built programs from the ground up and scaled them to manage portfolios of 500+ enterprise accounts. She's a frequent speaker at B2B marketing conferences and her ABM frameworks have been adopted by companies across industries.
Downloadable Resources
ABM Account Selection Framework
Complete methodology for identifying and prioritizing your target account list
Account Intelligence Template
Structured format for gathering and organizing account research and insights
ABM Campaign Playbook
Multi-channel campaign templates for one-to-one and one-to-few ABM programs
What Viewers Are Saying
“This webinar transformed how we approach enterprise accounts. We implemented Amanda's account selection framework and closed 3 seven-figure deals in 6 months—more than we'd closed in the previous 2 years.”
David Park
VP Revenue, EnterpriseCloud
“The sales and marketing alignment strategies were exactly what we needed. Our win rate on target accounts increased from 18% to 41% after implementing these processes. This is the ABM blueprint we wish we'd had years ago.”
Jennifer Lewis
CMO, SecureData
“We were doing ABM in name only—this webinar showed us what real enterprise ABM looks like. The account intelligence template and campaign orchestration frameworks are worth their weight in gold.”
Robert Chang
Director ABM, TechScale
Frequently Asked Questions
What size companies is this ABM approach designed for?
This is designed for companies selling to enterprise (Fortune 5000) or mid-market (1,000+ employees) accounts with deal sizes typically $100K+ annually. If your average deal is under $50K, you may want a more scaled ABM approach.
Do I need expensive ABM tools to implement this?
No. While ABM platforms help at scale, Amanda shows how to execute effective ABM programs with just your CRM, marketing automation, LinkedIn, and basic research tools. The strategy and process matter more than the tools.
How long does it take to see results from ABM?
Enterprise sales cycles are long—typically 9-18 months. You should see increased engagement and pipeline velocity within 3-6 months, but closed deals take longer. The webinar includes realistic timelines and milestones to expect.
What if our sales team isn't aligned with marketing?
The webinar includes an entire section on building sales-marketing alignment specifically for ABM. Amanda provides frameworks for joint planning, shared metrics, and collaborative workflows that bridge the gap.
Can this work for product-led growth companies?
Yes, but with modifications. If you have a PLG motion for smaller accounts but want to add sales-led enterprise motion, this ABM approach works well. You'll need to think about how product usage signals feed into account scoring.