CRO Tactics for SaaS Landing Pages
Proven conversion rate optimization tactics that increase trial signups and demos.
Michael Torres
CRO Specialist
9+ years optimizing SaaS conversions. 800+ A/B tests run. 140% avg conversion lift.
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Key Takeaways
Apply psychological principles that influence visitor behavior and decision-making
Design landing page layouts that guide visitors naturally toward conversion
Write compelling headlines and copy that address pain points and objections
Optimize forms to reduce friction and increase completion rates
Use social proof, trust signals, and urgency effectively without being manipulative
Implement A/B testing programs that generate statistically significant insights
Identify and fix conversion leaks in your funnel using analytics data
Create mobile-optimized experiences that convert as well as desktop
What You'll Learn
Conversion Psychology Principles
Understand the cognitive biases and psychological triggers that influence purchase decisions. Learn how to ethically apply principles like social proof, scarcity, loss aversion, and anchoring to your landing pages.
High-Converting Page Structure
Master the anatomy of a landing page that converts. From hero sections to CTAs, learn the optimal layout, visual hierarchy, and information architecture that guides visitors toward taking action.
Copywriting for Conversion
Write headlines that hook attention, value propositions that resonate, and CTAs that compel action. Learn frameworks for addressing objections and communicating value clearly and concisely.
Form & CTA Optimization
Reduce form abandonment by optimizing field count, labels, validation, and progressive disclosure. Design CTAs that stand out and communicate clear value for clicking.
Trust & Credibility Signals
Strategically place customer logos, testimonials, case studies, security badges, and guarantees to build trust and overcome skepticism. Learn what works and what feels desperate.
Testing & Experimentation
Build a systematic A/B testing program. Learn how to generate hypotheses, design experiments, calculate sample sizes, and interpret results to continuously improve conversion rates.
Video Chapters
Introduction & The CRO Mindset
Psychology of Conversion
Landing Page Structure & Design
Copywriting & Messaging
Forms, CTAs & Trust Signals
Testing Framework & Q&A
About the Presenter
Michael Torres
CRO Specialist
Michael has over 9 years of experience optimizing conversion rates for B2B SaaS companies. He's run more than 800 A/B tests and helped companies achieve an average conversion lift of 140% across landing pages, pricing pages, and trial signup flows.
His data-driven approach combines psychology, design, and systematic experimentation to continuously improve results. Michael has worked with early-stage startups and public companies, optimizing everything from homepage hero sections to complex enterprise demo request flows. He's a regular contributor to CXL and ConversionXL.
Downloadable Resources
Landing Page Audit Checklist
50-point checklist for evaluating and improving your landing pages
A/B Test Planning Template
Structured template for documenting hypotheses, variants, and results
Conversion Copywriting Swipe File
Examples of high-converting headlines, CTAs, and value propositions
What Viewers Are Saying
“We applied Michael's form optimization tactics and increased our trial signup rate from 3.2% to 7.8% in just two weeks. The psychological principles alone were worth the time. This is the most actionable CRO content I've found.”
Chris Anderson
VP Growth, AppFlow
“The landing page structure framework helped us redesign our pricing page. We saw a 156% increase in demo requests and our sales team finally stopped complaining about low-quality leads. Michael knows his stuff.”
Priya Sharma
Head of Marketing, DataHub
“This webinar transformed how we think about landing pages. We went from random tweaks to systematic testing using Michael's framework. Conversion rates are up 94% across all our key pages. Absolutely essential viewing.”
Tyler Bennett
Growth Lead, CloudSync
Frequently Asked Questions
Do I need development resources to implement these tactics?
Most tactics require no coding—just your landing page builder (Unbounce, Instapage, Webflow, etc.). For more advanced changes, basic HTML/CSS knowledge helps but isn't required. Michael focuses on changes anyone can make.
What kind of traffic volume do I need for A/B testing?
Ideally 1,000+ visitors per week for meaningful tests, but Michael covers strategies for lower-traffic scenarios too. You can still apply the psychological principles and best practices without formal testing.
Is this relevant for B2B or just B2C?
Highly relevant for B2B SaaS! All examples are from B2B companies with complex products and longer sales cycles. The psychology and tactics work especially well for free trial and demo request pages.
How is this different from general web design advice?
This is specifically about conversion, not just aesthetics. Michael focuses on tactics proven to increase signups and demos through testing, not subjective design opinions. Everything is backed by data and psychology research.
What if our conversion rates are already decent?
Even better! The tactics for moving from 5% to 8% conversion are covered extensively. Incremental improvements at higher conversion rates often have the biggest revenue impact. Michael includes advanced tactics for mature optimization programs.