Building a Content Engine That Scales
How to create a repeatable content process that drives organic growth.
Marcus Chen
Content Director
Built content engines at 4 B2B SaaS companies. 500% average growth in organic traffic.
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Key Takeaways
Build a content operations system that scales from 4 to 40+ pieces per month
Create an editorial process that maintains quality at volume
Develop topic clusters and pillar content that dominate search results
Build a freelance network and content team that delivers consistently
Implement quality control systems that prevent content from becoming generic
Leverage AI tools strategically without sacrificing authenticity
Measure content performance beyond vanity metrics to focus on revenue impact
Repurpose content systematically across channels for maximum efficiency
What You'll Learn
Content Operations Framework
Build the infrastructure for consistent content production including workflows, templates, style guides, and approval processes that prevent bottlenecks.
Strategic Content Planning
Move beyond random blog posts to strategic topic clusters, pillar pages, and content hubs that build topical authority and drive sustained organic growth.
Building Your Content Team
Whether in-house, freelance, or hybrid—learn how to structure your content team, find great writers, and create briefs that ensure quality output.
Quality at Scale
Implement editorial standards, quality checklists, and review processes that maintain high-quality content even as volume increases dramatically.
AI-Powered Efficiency
Strategic use of AI tools for research, outlining, and optimization without falling into the trap of generic, AI-generated fluff that tanks your SEO.
Measurement & Optimization
Track the right metrics from traffic to engagement to conversion. Learn which content drives pipeline and how to double down on what works.
Video Chapters
Introduction & The Content Scaling Challenge
Building Your Content Operations System
Strategic Planning & Topic Clusters
Team Structure & Quality Control
AI Tools & Content Repurposing
Q&A and Implementation Roadmap
About the Presenter
Marcus Chen
Content Director
Marcus has built and scaled content programs at four B2B SaaS companies, growing organic traffic by an average of 500% within 18 months. He's managed teams ranging from 2 to 15 people and overseen the production of over 2,000 pieces of content.
His content operations frameworks have been implemented by dozens of companies and featured in leading marketing publications. Marcus is passionate about creating systems that produce quality content at scale without burning out teams or sacrificing authenticity.
Downloadable Resources
Content Operations Playbook
Complete workflows, templates, and checklists for scaling content production
Editorial Calendar Template
Pre-built Airtable template for planning and tracking content at scale
Content Brief Template
Proven brief format that helps writers create high-quality content consistently
What Viewers Are Saying
“We went from 6 blog posts per month to 32 while actually improving quality. Marcus's content operations framework gave us the structure we desperately needed. Organic traffic is up 210% YoY.”
Emily Watson
VP Marketing, TechVault
“The topic cluster strategy was a game-changer. We stopped writing random articles and built real topical authority. Now we rank for hundreds of keywords in our niche and generate 500+ qualified leads monthly from organic.”
James Liu
Content Lead, DataPipe
“This webinar paid for itself 100x over. The freelance writer vetting process and brief template alone saved us months of trial and error. Our content quality is better than when we only published 4 pieces per month.”
Rachel Martinez
Head of Content, CloudScale
Frequently Asked Questions
Do I need a big team to scale content production?
No! Marcus shows how to scale with a small core team plus freelancers. Many of the case studies feature teams of just 2-3 full-time people producing 30+ high-quality pieces per month by leveraging the right systems and processes.
Is this webinar relevant for B2C companies?
While the examples are B2B SaaS focused, the content operations frameworks, team structures, and quality control processes apply to any content marketing program. The strategic planning sections are particularly relevant for B2B.
How much does AI play a role in this process?
AI is covered as one tool in the toolkit, not the solution itself. Marcus shows where AI can help (research, optimization) and where it fails (creating unique perspectives). The focus is on systems and process, not just tools.
Will I get the templates and frameworks?
Yes! All attendees get access to the Content Operations Playbook, editorial calendar template, content brief template, and quality checklist. These are ready to implement immediately.
How long does it take to implement this system?
Most companies see results within 60-90 days. The webinar includes a phased implementation roadmap that lets you start small and scale progressively without overwhelming your team.