Digital Discovery & Growth Advisory for SaaS Brands
We work with SaaS founders, CMOs and growth leaders to improve customer acquisition and revenue through search and AI discovery.
We're the driving force behind high performance for SaaS brands
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Digital Marketing Has Evolved, So Should Your Strategy
Your potential customers no longer just search in Google, they also use various AI platforms such as Chat GPT, Perplexity to find your products . Three gaps are quietly costing you pipeline and sales.
Buyers start in AI now
More research begins in ChatGPT, Perplexity and AI Overviews than on a page of blue links. If you are not the cited answer, you are not in the room.
Ranking isn't being recommended
Classic SEO gets you listed. It does not get you recommended. Visibility now means being the source AI and communities point to.
Channels run disconnected
SEO, paid, content and attribution each optimise for their own metric, and no one owns the number your board actually cares about: pipeline.
Human-led Strategy To Help You Win
We work with founders, and growth leaders leaders to resolve digital growth challenges, From SEO, GEO, Paid MarkEting to Content Strategy and Brand Growth, Our Expert advisors are here to help you navigate th new world of AI.
Executive strategy
we help leaders understand the trade-offs. What to fund, what to stop, what to continue and what to tell a board that has already been sold an AI story by somebody else.
Human judgement in context
While AI is great for researc and automation. In support, we also help SaaS companies make information decisions that have positive impact on results.
Entity structure
We help SaaS brand establish a solid product and brand entity the accelerate digital growth. Get the entity wrong and every downstream answer inherits the error.
Risk protection
Assistants state things about you as fact. When one of those is wrong, out of date or damaging, somebody has to find it, trace it to its source and correct it at source.
Brand governance
What may be claimed, by whom, and where. One agreed set of words about your company, held consistently across every channel, so the assistants have one story to learn rather than four.
Compliance
Regulated claims, consent, data handling and territory rules, applied to the work rather than bolted on after somebody notices. Written down, so an auditor can follow it.
Cross-functional orchestration
Search, content, paid, product, sales and legal working to one plan instead of six. Most of what looks like a channel problem is two functions that have never spoken.
Revenue attribution
Proving what actually moved pipeline, with a model your CFO will defend rather than one that flatters the last channel to touch the deal.
Human accountability
A named senior person answers for the work, by name, to your board. Not a platform, not a dashboard, and not a queue.
Expert Advisory Services To Drive Your SaaS Business Forward
4 key services areas to help address your challenges and accelerate growth.
Discover
SEO consultancy, generative engine optimisation (GEO) across the AI assistants, and the communities that shape their shortlist.
ExploreConvert
Turn demand into qualified pipeline, engineered around deal value, not form fills.
ExploreAttribute
Prove what actually moved revenue, attribution your CFO and board can defend.
ExploreGrow
Report, refine and compound, so the growth curve steepens with every cycle.
ExploreBaseline, plan, govern. In that order.
Baseline
Where you stand today across the assistants, organic and paid — established before anything changes, or there is nothing to judge the work against later.
Strategy
What to fund, what to stop, and what to tell the board. A prioritised plan with targets, named owners and the attribution model behind it, in writing, no scope drift.
Advise & govern
An operating cadence, board-grade reporting, and one agreed set of words about your company held consistently everywhere a model reads it.
The numbers, and where each one comes from.
The work behind the numbers.
How we've helped SaaS leadership teams turn discovery into pipeline, revenue and defensible growth.
+340% Organic traffic, 9 monthsEnterprise data integration platform
Technical SEO and AI-search strategy that compounded into qualified organic pipeline.
Read success story
$2M Pipeline from LinkedInCloud security platform
A paid + ABM strategy that turned ad spend into board-reported pipeline, not clicks.
Read success story
−62% Lower cost per acquisitionDevOps automation platform
A content-led growth system that cut CAC while scaling demo volume.
Read success storyWhat leadership teams say.
The view from the founders, CMOs and growth leaders we've worked alongside.
“Surge45 rebuilt how buyers discover us. Within two quarters we were the answer ChatGPT and Google's AI Overviews surfaced for our category, and that turned into qualified pipeline, not vanity traffic. What I value most is that they never took the work away from us. They sat in our pipeline reviews, briefed my team before every exec meeting, and left us a discovery and growth system we still run today.”
“For the first time I could walk our growth numbers into a board meeting and defend every one of them. Surge45 connected discovery, conversion and attribution into a single model, so I knew exactly which channels created pipeline and which were just spending budget. They led our discovery, conversion and attribution end to end, and made our whole team sharper in the process. That is the difference between Surge45 and a generalist agency.”
“They cut our cost per acquisition by more than half without cutting demo volume, by fixing the conversion and attribution gaps our agencies had ignored for a year. The strategy was sharper than anything we had been handed before, and because they coached my team through it rather than doing it for us, the gains kept compounding after the engagement ended. Surge45 think like operators because they have held the in-house seat.”
Why founders & growth leaders bring us in.
Somebody senior is accountable. A named advisor answers for the work, to your board, in the room. Not a platform, not a dashboard, and not a queue you raise a ticket with.
One plan across six functions. Search, content, paid, product, sales and legal pulling the same way. Most of what arrives as a channel problem is two functions that have never spoken.
Your entity, protected. Assistants state things about your company as fact. When one is wrong, out of date or damaging, we trace it to its source and correct it there.
Defensible at board level. Declared definitions, a stated method and numbers your CFO can reproduce. We publish the definitions we hold every figure to, so nothing rests on trusting us.
Ways to work with us.
Three ways in, matched to your stage. Pricing on request, tailored to your ICP tier.
Discovery & Growth Diagnostic
A full four-pillar diagnostic and a prioritised, board-ready roadmap. The fastest way to see where you are winning and leaking.
ExploreAdvisory Retainer
Ongoing strategic direction and board-grade reporting across the whole system, with your team and ours working as one.
ExploreQuestions founders & growth leaders ask.
Do you do the work, or just advise?
Both, depending on what you need. We set the strategy and direction with you and your team, and we can lead execution end-to-end through our engagements. You are never left with a deck and no support.
How is this different from an agency?
We are senior operators who have run growth in-house, not a delivery shop billing for hours. Everything connects to one number, pipeline, and the capability compounds with your team rather than staying locked in a supplier.
What do engagements cost?
Pricing is on request and tailored to your ICP tier, from seed to Series D+. Most teams start with a Discovery & Growth Diagnostic, then move into a retainer or fractional engagement.
How quickly will we see results?
Diagnostics and quick wins land in the first weeks. Compounding discovery and pipeline gains build over one to two quarters as the four pillars start reinforcing each other.
Which stage of company is this for?
SaaS from seed to Series D+. We tailor the engagement to founders, VPs of Marketing and CMOs, and meet your team wherever the capability gaps are.