Programmatic Advertising Consultancy for SaaS
Reach your ideal customer profile across thousands of premium sites with automated, data-driven display campaigns. We set the strategy for real-time bidding, audience targeting,.
Programmatic Advertising Strategy That's Focused on Results
We don't just advise on activities-we direct the strategy toward outcomes that impact your bottom line.
ICP Precision
Target exact companies and decision-makers.
Automated Optimization
AI-powered bidding and placement selection.
Full Attribution
Track display through to pipeline and revenue.
ABM Integration
Account-based display at scale.
Challenges We Solve
Display ads not reaching target accounts
Low engagement rates on display campaigns
Wasted spend on irrelevant placements
No visibility into which placements work
Difficulty integrating display with ABM
Manual optimization too time-consuming
Programmatic Requires Precision Targeting
Generic display advertising doesn't work for B2B SaaS. Modern programmatic uses account-based targeting, intent data, and AI optimization to reach the right people.
Programmatic Tactics for SaaS
Comprehensive programmatic strategies for B2B software.
Account-Based Display
Target specific companies and decision-makers.
Retargeting
Re-engage visitors across display and social.
Lookalike Audiences
Expand reach to similar prospects.
Creative Optimization
AI-powered creative testing.
Real-Time Bidding
Automated bidding for maximum ROI.
Cross-Device
Reach prospects across all devices.
Full-Stack Programmatic Advertising Services That Boost Revenue
Comprehensive solutions designed for enterprise SaaS growth.
Account-Based Display
Target specific companies and decision-makers with personalized ads.
Retargeting Campaigns
Re-engage website visitors across display and social platforms.
Lookalike Audiences
Expand reach to prospects similar to your best customers.
Creative Optimization
AI-powered creative testing and optimization for better performance.
Real-Time Bidding
Automated bidding strategies that maximize ROI at scale.
Cross-Device Targeting
Reach prospects across desktop, mobile, and tablet devices.
6-Step Programmatic Framework for SaaS
A proven methodology that delivers consistent results for SaaS companies.
Audience Definition
Define ICP, create audience segments, and build targeting strategy.
Platform Setup
Specify how programmatic platforms, tracking, and attribution should be configured.
Creative Development
Design multiple ad formats and messaging variations.
Campaign Launch
Direct the launch plan across display networks and exchanges.
Real-Time Optimization
Guide how performance is monitored, bids adjusted, and targeting optimised.
Reporting & Scaling
Analyze ROI, scale winning campaigns, and test new audiences.
Results That Speak for Themselves
Real outcomes from our SaaS clients.
B2B SaaS Platform
92%
ICP Match
Percentage of impressions reaching target ICP.
B2B Platform
+34%
CTR Lift
Improvement in click-through rates.
Security Software
$2.8M
Pipeline
Pipeline influenced by programmatic.
Proven Results
Security SaaS Platform
Challenge: Display ads not reaching target accounts, low engagement
Solution: Account-based targeting, intent data integration, creative optimization
Results:
B2B Analytics Platform
Challenge: Programmatic not integrating with ABM program
Solution: Account list sync, coordinated messaging, cross-channel attribution
Results:
DevOps Tool
Challenge: Manual optimization too time-consuming, poor performance
Solution: AI-powered optimization, automated bidding, premium placement strategy
Results:
Related Services
Explore our specialized offerings within this category.
Other Paid Advertising Solutions
Explore related services within our paid advertising offerings.
Google Ads
Capture high-intent search traffic.
LinkedIn Ads
Target decision-makers on LinkedIn.
Account-Based Marketing
ABM programs for high-value accounts.
Marketing Analytics
Comprehensive attribution and analytics.
Conversion Rate Optimization
Optimize landing pages for conversion.
Lead Generation
Multi-channel lead generation.
Ready to Grow Your SaaS?
Talk to our team about how we can help accelerate your growth with a tailored programmatic advertising strategy.
Why Choose Surge45 for Programmatic Advertising?
We're not a generalist consultancy. We live and breathe B2B SaaS discovery and growth.
B2B Specialists
We focus on programmatic strategy for B2B SaaS.
ABM Integration
Programmatic that supports your ABM.
Intent Data
We advise on using intent to find in-market buyers.
AI Optimization
Automated optimization for efficiency.
Full Attribution
Track display through to revenue.
Premium Inventory
Your ads on quality placements.