Channel Strategy Consulting for B2B SaaS
Expert SEO and PPC consulting for B2B SaaS. We audit your channels, design the strategy, and give your team a clear execution blueprint - or activate our Execution cluster to run.
Get a SaaS Channel Strategy Agency That's Focused on Results
We don't just deliver activities-we deliver outcomes that impact your bottom line.
SEO Strategy Your Team Can Execute
We build the SEO roadmap, keyword strategy, and content plan. Your team executes, we advise and review monthly.
PPC That Pays for Itself
Paid media audit and strategy that shows your team exactly how to structure campaigns, target audiences, and measure pipeline ROI.
Execution Optional
Take the strategy and run it in-house, or hand it to our Execution cluster for fully managed delivery. The choice is yours.
Attribution Built In
Every channel strategy includes attribution framework so your team measures the right things from day one.
Challenges We Solve
In-house team capable but lacking an SEO or PPC strategy to execute against
Organic traffic not growing despite content investment
Google Ads or LinkedIn Ads spend not generating qualified pipeline
Previous agency delivered campaigns but no strategic direction
New SEO or PPC hire needs expert advisory to validate their plan
Channel strategy unclear with multiple stakeholders pushing different priorities
What Channel Strategy Consulting Covers
Two channel advisory services that give your team the blueprint to execute with confidence.
SEO Consulting
SEO audit, keyword strategy, technical roadmap, and monthly advisory for in-house teams.
PPC Consulting
Paid media audit, campaign strategy, and targeting blueprint for Google, LinkedIn, and programmatic.
Content Strategy Advisory
Content calendar, topic strategy, and ICP content mapping for teams producing in-house.
Attribution Setup
Analytics and attribution configuration so paid and organic activity is tied to pipeline from the start.
Team Coaching
Monthly coaching sessions with your SEO and PPC team to review performance, answer questions, and refine the strategy.
Competitive Channel Analysis
Competitor channel strategy and keyword gap analysis to identify where you can outrank and outperform.
Full-Stack Channel Strategy Services That Boost Revenue
Comprehensive solutions designed for enterprise SaaS growth.
SEO Audit and Strategy
Full technical SEO audit, keyword gap analysis, and prioritised 90-day organic strategy your team can execute immediately.
PPC Account Audit
Full account review of campaign structure, targeting, attribution, and spend efficiency across Google and LinkedIn.
Keyword and Audience Strategy
ICP-targeted keyword and audience matrices for both organic and paid - built together for maximum synergy.
Content Calendar
90-day content calendar aligned to keyword strategy and buyer journey stages, ready for in-house production.
Attribution Framework
Analytics and attribution setup documentation for your developer or in-house team to implement.
Monthly Advisory
Monthly advisory call reviewing performance, adjusting strategy, and answering questions from your team.
How Channel Strategy Advisory Works
A proven methodology that delivers consistent results for SaaS companies.
Channel Audit
Full audit of your current organic and paid channels: what's working, what's wasting budget, and what's missing.
Strategy Workshop
Workshop with your team to align on ICP, growth goals, and channel priorities before any strategy is designed.
Strategy and Roadmap
Full channel strategy delivered: SEO or PPC roadmap, keyword/audience targeting, and 90-day execution plan.
Handoff or Activation
Strategy handed off to your in-house team with onboarding session, or activated with our Execution cluster for managed delivery.
Monthly Advisory
Monthly advisory call reviewing results, refining strategy, and coaching your team on implementation.
Quarterly Review
Quarterly deep-dive: channel performance benchmarked, strategy updated, and next quarter planned.
Results That Speak for Themselves
Real outcomes from our SaaS clients.
B2B SaaS DevTools
+340%
Organic Traffic
340% organic traffic growth after SEO consulting engagement designed the strategy and coached the in-house team to execute.
HR Tech Platform
52%
PPC CAC Reduction
52% paid CAC reduction following PPC audit and account restructure guided by channel strategy advisory.
Analytics SaaS
89%
Pipeline Attribution
89% of pipeline previously unattributed correctly attributed to organic and paid channels after attribution framework setup.
Other Strategy Solutions
Explore related services within our strategy offerings.
Ready to Grow Your SaaS?
Talk to our team about how we can help accelerate your growth with a tailored channel strategy strategy.
Why Choose Surge45 for Channel Strategy?
We're not a generalist agency. We live and breathe B2B SaaS marketing.
SaaS-Focused
We focus on B2B SaaS, so every playbook and benchmark is relevant to your business.
Revenue Attribution
We connect every campaign to pipeline and revenue in your CRM.
Senior Team
Work directly with experienced strategists, not junior account managers.
Transparent Reporting
Real-time dashboards and weekly updates on performance.
Proven Playbooks
Strategies tested across 50+ SaaS companies.
Flexible Engagement
Scale up or down based on your needs without long-term lock-ins.