The discoverability and digital growth partner for FinTech SaaS
We help UK fintech SaaS companies grow. As your discoverability and digital growth partner, we make you the answer finance directors, finance leaders and compliance teams find across search and AI, and turn that into demos, pipeline and revenue.
The growth we drive for FinTech SaaS.
Where FinTech SaaS growth stalls.
Invisible in search & AI
CFOs, finance leaders and compliance teams research on Google and AI assistants, but your platform isn't the answer they surface.
Paid spend without pipeline
LinkedIn and Google budgets burn on clicks from the wrong stakeholders, not qualified demos.
Content that doesn't convert
Thought leadership that earns traffic but never moves CFOs, finance leaders and compliance teams toward a demo.
A leaky digital funnel
Visitors arrive, but weak conversion and unclear attribution hide what's actually driving pipeline.
Undifferentiated positioning
Product marketing that blends in with competitors, so buyers can't tell you apart.
Multi-buyer complexity
Multiple stakeholders weigh in, and your messaging speaks clearly to none of them.
How we help FinTech SaaS grow.
- Search & AI visibility: SEO and GEO that make you the answer CFOs, finance leaders and compliance teams find on Google, ChatGPT and AI Overviews.
- Paid that drives pipeline: LinkedIn and Google campaigns targeted at the stakeholders who actually buy.
- Content that converts: buyer-intent content and thought leadership that moves CFOs, finance leaders and compliance teams toward a demo.
- Conversion & attribution: digital funnel optimisation and a measurement model that proves what drives pipeline.
- Product marketing & positioning: messaging that differentiates you in FinTech SaaS.
- One growth system: all of it run together and measured in demos, pipeline and revenue.
What we do for FinTech SaaS.
SaaS SEO
Rank for high-intent fintech keywords and compliance terms
Learn moreContent Marketing
Build authority with compliant, trust-focused content
Learn moreLead Generation
ABM campaigns for enterprise financial institutions
Learn morePPC & Paid Media
Targeted campaigns for financial decision-makers
Learn moreEmail Marketing
Nurture sequences for long fintech sales cycles
Learn morePerformance Marketing
Strategic marketing campaigns for scaling fintech
Learn moreResults that speak for themselves.
Increase in enterprise pipeline through targeted ABM campaigns
Generated in pipeline with $65K spend in less than a quarter
Increase in qualified demos while reducing CPL by 33%
Built for FinTech Innovators
Product-Market Fit
Validated FinTech product with paying customers
10+ Enterprise Clients
Established relationships with financial institutions
Series A+ Funded
Secured funding with runway for growth marketing
Compliance Ready
Your product meets relevant regulatory and security standards
Questions founders and growth leaders ask.
What does Surge45 actually do for FinTech SaaS?
We're your discoverability and digital growth partner. We help you and your team across search and AI visibility, paid, content, conversion, attribution and product-marketing positioning, run as one growth system tied to demos, pipeline and revenue.
How do you help us get found by buyers in search and AI?
We build the SEO and GEO strategy that makes your platform the answer CFOs, finance leaders and compliance teams find on Google, ChatGPT, Perplexity and AI Overviews, around the buyer-intent topics they actually research.
How do you make paid spend produce pipeline, not just clicks?
We focus LinkedIn and Google budget on the stakeholders in the buying committee, tie campaigns to pipeline rather than impressions, and connect spend to your CRM so you can see what creates revenue.
Do you do the work, or just advise?
Both, depending on what you need. We set the strategy and direction with you and your team, and can lead execution end-to-end or alongside your in-house team and agencies. You're never left with a deck and no support.
Who is this for, and which stage?
Founders and growth leaders at B2B FinTech SaaS, from seed to Series D+. We tailor the engagement to your stage and meet your team wherever the capability gaps are.
How do you measure success?
Demos booked, qualified pipeline and revenue, with clear attribution rather than vanity metrics like traffic or impressions.