The discoverability and digital growth partner for HR Tech SaaS
We help UK HR tech SaaS companies grow. Surge45 partners with HRIS, ATS, payroll, benefits and workforce-management platforms to become the answer HR leaders, CHROs and talent teams find across search and AI, and to turn that discovery into demos, pipeline and revenue.
The growth we drive for HR Tech SaaS.
Where HR Tech SaaS growth stalls.
Invisible in search & AI
HR leaders research on Google and AI assistants, but your platform isn't the answer they surface.
Paid spend without pipeline
LinkedIn and Google budgets burn on clicks from the wrong stakeholders, not qualified demos.
Content that doesn't convert
Thought leadership that earns traffic but never moves CHROs and talent leaders toward a demo.
A leaky digital funnel
Visitors arrive, but weak conversion and unclear attribution hide what's actually driving pipeline.
Undifferentiated positioning
Product marketing that blends in across HRIS, ATS and payroll, so buyers can't tell you apart.
Multi-buyer complexity
HR, IT, finance and end-users all weigh in, and your messaging speaks clearly to none of them.
How we help HR Tech SaaS grow.
- Search & AI visibility: SEO and GEO that make you the answer HR buyers find on Google, ChatGPT and AI Overviews.
- Paid that drives pipeline: LinkedIn and Google campaigns targeted at the HR, IT and finance stakeholders who actually buy.
- Content that converts: buyer-intent content and thought leadership that moves CHROs and talent leaders toward a demo.
- Conversion & attribution: digital funnel optimisation and a measurement model that proves what drives pipeline.
- Product marketing & positioning: messaging that differentiates you across HRIS, ATS, payroll and benefits.
- One growth system: all of it run together and measured in demos, pipeline and revenue.
What we do for HR Tech SaaS.
SaaS PPC
Target HR decision makers with precision
Learn moreContent Marketing
HR thought leadership and buyer guides
Learn moreLead Generation
CHRO and HR leader-focused ABM
Learn moreSaaS SEO
Rank for HR software searches
Learn moreEmail Marketing
HR buyer nurture sequences
Learn moreSaaS Content
HR media and industry coverage
Learn moreResults that speak for themselves.
Increase in demo requests through CHRO-targeted campaigns
Reduction in cost per lead with optimised HR buyer targeting
Pipeline growth in 6 months through HR leader thought leadership
Ideal for Growing HR Tech Platforms
Product-Market Fit
HR platform with proven value and customer testimonials
Growing Customer Base
50+ customers or $500K+ ARR in HR tech
Funded for Scale
Seed+ funding with growth marketing budget
Integration Ready
Integrations with major HRIS and payroll systems
Questions founders and growth leaders ask.
What does Surge45 actually do for HR Tech SaaS?
We're your discoverability and digital growth partner. We help you and your team across search and AI visibility, paid, content, conversion, attribution and product-marketing positioning, run as one growth system tied to demos, pipeline and revenue.
How do you help us get found by HR buyers in search and AI?
We build the SEO and GEO strategy that makes your platform the answer HR leaders, CHROs and talent teams find on Google, ChatGPT, Perplexity and AI Overviews, around the buyer-intent topics they actually research.
How do you make paid spend produce pipeline, not just clicks?
We focus LinkedIn and Google budget on the HR, IT and finance stakeholders in the buying committee, tie campaigns to pipeline rather than impressions, and connect spend to your CRM so you can see what creates revenue.
Do you do the work, or just advise?
Both, depending on what you need. We set the strategy and direction with you and your team, and can lead execution end-to-end or alongside your in-house team and agencies. You're never left with a deck and no support.
Who is this for, and which stage?
Founders and growth leaders at B2B HR Tech SaaS, from seed to Series D+. We tailor the engagement to your stage and meet your team wherever the capability gaps are.
How do you measure success?
Demos booked, qualified pipeline and revenue, broken down by persona (HR, IT, Finance), with clear attribution rather than vanity metrics like traffic or impressions.