SaaS Pricing Strategy Consultants for B2B
Maximise revenue per customer with pricing consultants who understand SaaS economics. We help B2B software companies design value-based pricing, packaging tiers, and expansion revenue strategies that improve LTV, reduce churn, and accelerate growth.
Get a SaaS Pricing Strategy Agency That's Focused on Results
We don't just deliver activities—we deliver outcomes that impact your bottom line.
Value-Based Approach
Price based on customer value delivered, not cost-plus or competitor-matching.
Revenue Optimisation
Pricing designed to maximise NRR through expansion and reduce voluntary churn.
Data-Driven Analysis
Willingness-to-pay research and econometric modelling inform every recommendation.
SaaS-Native Expertise
Deep understanding of per-seat, usage-based, and hybrid SaaS pricing models.
Challenges We Solve
Pricing hasn't been updated since launch and no longer reflects your value
Competitors are undercutting you or customers say you're too expensive
Free-to-paid conversion is low despite strong product adoption
Expansion revenue is minimal—customers rarely upgrade or add seats
Pricing tiers are confusing and sales team can't articulate value differences
No pricing strategy beyond matching competitors or gut feel
SaaS Pricing Has Evolved. Has Yours?
Usage-based pricing, PLG, and consumption models are reshaping how SaaS companies capture value. Static pricing pages are leaving money on the table.
Our Pricing Consulting Framework
A rigorous approach to SaaS pricing that balances growth, retention, and revenue maximisation.
Pricing Audit
Analyse current pricing, competitive landscape, and willingness-to-pay signals.
Customer Research
Quantitative and qualitative research to understand value perception.
Economic Modelling
Model revenue impact of pricing changes across customer segments.
Packaging Design
Design tier structures that drive adoption and expansion revenue.
Expansion Strategy
Build pricing levers for upsell, cross-sell, and usage growth.
Implementation
Plan rollout, grandfathering policies, and sales enablement.
Full-Stack Pricing Strategy Services That Boost Revenue
Comprehensive solutions designed for enterprise SaaS growth.
Pricing Audit
Comprehensive analysis of current pricing, competitive benchmarks, and revenue attribution by tier.
Willingness-to-Pay Research
Van Westendorp and conjoint analysis to quantify what customers will pay for your value.
Value Metric Identification
Determine the optimal pricing metric that aligns with how customers measure value from your product.
Packaging Strategy
Design good/better/best tiers with feature gating that drives natural progression and upgrades.
Expansion Revenue Design
Build pricing levers—add-ons, usage overages, seat expansion—that grow revenue within accounts.
Rollout Planning
Change management, grandfathering policies, sales enablement, and communication strategies.
Pricing Strategy Consulting Process
A proven methodology that delivers consistent results for SaaS companies.
Current State Analysis
Audit existing pricing, revenue distribution, churn by tier, and competitive positioning.
Customer Research
Conduct willingness-to-pay surveys and customer interviews across segments.
Value Metric Analysis
Identify the optimal value metric that aligns pricing with customer outcomes.
Pricing Model Design
Design pricing structure, tiers, and packaging based on research and modelling.
Financial Modelling
Model revenue impact across scenarios—conservative, moderate, and aggressive.
Implementation Planning
Develop rollout plan with grandfathering, sales materials, and success metrics.
Results That Speak for Themselves
Real outcomes from our SaaS clients.
PLG SaaS Platform
38%
Revenue Lift
Restructured pricing from flat to usage-based, increasing revenue 38% without losing customers.
Enterprise SaaS
+52%
ACV Growth
New packaging strategy increased average contract value by 52%.
B2B Vertical SaaS
142%
NRR
Pricing redesign with expansion levers drove NRR from 108% to 142%.
Proven Results
PLG DevTools Platform
Challenge: Flat $99/month pricing with no expansion revenue, 3% of free users converting to paid
Solution: Usage-based pricing model, redesigned free tier limits, introduced team plan with per-seat pricing
Results:
Enterprise HR Tech
Challenge: Complex pricing confused sales team, deals taking 40+ days, significant discounting
Solution: Simplified to 3 tiers with clear value metrics, created pricing calculator, sales enablement program
Results:
Other Consultancy Solutions
Explore related services within our consultancy offerings.
Growth Strategy
Growth consultants who build the strategy around your pricing.
GTM Strategy
Go-to-market consultants who align pricing with market entry.
Fractional CMO
Executive leadership to oversee pricing and growth initiatives.
Category Leadership
Positioning consultants for premium pricing justification.
Marketing Audit
Comprehensive assessment that often reveals pricing opportunities.
Ready to Grow Your SaaS?
Talk to our team about how we can help accelerate your growth with a tailored pricing strategy strategy.
Why Choose Surge45 for Pricing Strategy?
We're not a generalist agency. We live and breathe B2B SaaS marketing.
SaaS Pricing Experts
Consultants specialising in B2B SaaS pricing models and unit economics.
Research-Backed
Willingness-to-pay research and econometric modelling, not guesswork.
Revenue Focus
Pricing changes designed to lift ARR, NRR, and customer LTV.
Implementation Support
We help with rollout planning, not just strategy decks.
Cross-Functional
We align product, sales, finance, and marketing on pricing.
Proven Results
Average 28% revenue lift from our pricing recommendations.