SaaS PPC & Paid Advertising Consultancy for B2B
Maximise paid advertising ROI with campaigns built for B2B SaaS metrics. We set the strategy for and audit your Google Ads, LinkedIn Ads, and programmatic campaigns so they drive.
Paid Advertising Strategy That's Focused on Results
We don't just advise on activities-we direct the strategy toward outcomes that impact your bottom line.
Precision Targeting
Reach decision-makers at your ideal accounts with laser-focused targeting.
ROI Obsessed
Every dollar optimised for pipeline contribution, not vanity metrics.
Full-Funnel Tracking
Connect ad spend to revenue with multi-touch attribution.
Rapid Testing
Continuous A/B testing to find winning combinations fast.
Challenges We Solve
High cost-per-lead making paid channels unprofitable
Poor ad-to-pipeline attribution making ROI unclear
Wasted spend on clicks that don't convert to demos
Creative fatigue causing declining performance
Difficulty targeting the right decision-makers on LinkedIn
Rising CPCs eating into marketing budgets
Paid Media Has Changed. Has Your Strategy?
Rising CPCs, privacy changes, and evolving platforms require a sophisticated approach to SaaS advertising.
Turn Every Ad Dollar Into Revenue
Our comprehensive approach maximizes return on your paid media investment.
Google Ads
Search, display, and YouTube campaigns optimised for SaaS conversions.
LinkedIn Ads
Precision B2B targeting by job title, company, and industry.
Retargeting
Multi-channel retargeting to re-engage and convert.
Landing Pages
High-converting pages designed for paid traffic.
Budget optimisation
Dynamic allocation to highest-performing campaigns.
Creative Testing
Systematic testing to identify winning messages.
Full-Stack Paid Advertising Services That Boost Revenue
Comprehensive solutions designed for enterprise SaaS growth.
Google Ads Strategy & Consulting
Search, display, and YouTube campaign strategy optimised for SaaS conversions and demo bookings.
LinkedIn Advertising
Precision targeting of decision-makers with sponsored content, InMail, and lead gen forms.
Landing Page optimisation
High-converting landing pages designed specifically for paid traffic and SaaS offers.
Retargeting Campaigns
Multi-channel retargeting to re-engage website visitors and move them through your funnel.
Conversion Tracking
Full-funnel attribution frameworks connecting ad spend to pipeline and revenue in your CRM.
Creative Direction
Ad creative, copy, and video direction optimised for B2B SaaS audiences.
9-Step Paid Advertising Framework for SaaS
A proven methodology that delivers consistent results for SaaS companies.
Account Audit
Deep dive into existing campaigns, identifying wasted spend and optimisation opportunities.
Competitive Research
analyse competitor ad strategies, messaging, and landing pages.
Strategy & Setup
Custom campaign architecture, audience targeting, and conversion tracking.
Creative Development
Develop compelling ad creative and landing pages aligned with your brand.
Tracking Implementation
We specify and set up conversion tracking, CRM integration, and attribution.
Campaign Launch
Direct the launch plan with careful budget allocation and monitoring.
A/B Testing
Continuous testing of audiences, creative, and landing pages.
Optimization
Guidance on bid management, audience refinement, and budget reallocation.
Scale & Report
Identify winners to scale and define transparent ROI reporting.
Results That Speak for Themselves
Real outcomes from our SaaS clients.
Workflow Automation Platform
5.2x
ROAS
Achieved 5.2x return on ad spend within 90 days.
Cloud Operations Platform
-58%
Cost Per Lead
Reduced CPL from $180 to $76 while scaling spend.
Data Integration Platform
+240%
Demo Bookings
Increased monthly demos from 45 to 153.
Proven Results
Workflow Automation Platform
Challenge: Spending $40K/month on ads with poor ROI and no clear attribution
Solution: Redesigned campaign architecture, specified CRM tracking, and refocused strategy on pipeline not clicks
Results:
Cloud Operations Platform
Challenge: LinkedIn CPL at $180 making the channel seem unprofitable
Solution: Refined audience targeting strategy, recommended new ad formats, and directed conversion-optimised landing page design
Results:
Data Integration Platform
Challenge: Scaling paid channels while maintaining efficiency and quality
Solution: Designed a systematic testing framework, defined automated bid management rules, and mapped expansion to new channels
Results:
Related Services
Explore our specialised offerings within this category.
Google Ads for SaaS
specialised Google Ads strategy and consulting for software companies.
LinkedIn Ads
B2B advertising targeting by job title and company.
Programmatic Advertising
Automated display campaigns at scale.
Retargeting Campaigns
Multi-channel retargeting to re-engage visitors.
Landing Page optimisation
High-converting pages for paid traffic.
Creative Development
Ad creative and copy that converts.
Other Customer Acquisition Solutions
Explore related services within our customer acquisition offerings.
SEO Services
Organic search strategies that drive qualified traffic and pipeline.
Content Marketing
Strategic content that attracts, engages, and converts your ideal customers.
Lead Generation
Multi-channel lead gen programs that fill your pipeline with qualified prospects.
SaaS CAC Optimization
Lower your customer acquisition costs through channel and conversion optimisation.
Bootstrap SaaS Growth
Capital-efficient growth strategies for self-funded SaaS companies.
Performance Marketing
Full-funnel paid media strategy across all channels.
Ready to Grow Your SaaS?
Talk to our team about how we can help accelerate your growth with a tailored paid advertising strategy.
Why Choose Surge45 for Paid Advertising?
We're not a generalist consultancy. We live and breathe B2B SaaS discovery and growth.
SaaS-Focused
Every campaign built for B2B software.
Revenue Attribution
Connect ad spend to pipeline in your CRM.
Platform Experts
Specialists experienced across Google and LinkedIn ads.
Proven Track Record
Significant ad spend managed across SaaS clients.
Transparent Reporting
Real-time dashboards and weekly updates.
Flexible Engagement
Scale up or down based on your needs.