Performance Marketing Strategy & Consulting for B2B SaaS
Drive measurable results with a full-funnel performance marketing strategy across search, social, and display channels. We advise on and direct how every campaign is structured.
Performance Marketing Strategy That's Focused on Results
We don't just advise on activities-we direct the strategy toward outcomes that impact your bottom line.
Multi-Channel
Unified strategy across all paid channels.
Full-Funnel Attribution
Connect every touchpoint to revenue.
ROI optimised
Every dollar allocated for maximum return.
Real-Time optimisation
Continuous improvement based on live data.
Challenges We Solve
Rising CAC making growth increasingly expensive
Attribution chaos across multiple channels and tools
Channel silos preventing unified optimisation
Unclear ROI making budget allocation guesswork
Privacy changes breaking targeting and tracking
Creative fatigue causing declining performance
Performance Marketing Has Changed. Has Your Strategy?
Channel fragmentation and privacy changes require a sophisticated, unified approach.
Turn Paid Media Into Predictable Growth
Our comprehensive approach covers every aspect of performance marketing.
Channel Strategy
Optimal mix across search, social, and display.
CRO
Landing page and funnel optimisation.
Attribution
Multi-touch models that show true impact.
Audience Development
First-party data and lookalike strategies.
Creative Testing
Systematic testing for winning messages.
Budget optimisation
Dynamic allocation to top performers.
Full-Stack Performance Marketing Services That Boost Revenue
Comprehensive solutions designed for enterprise SaaS growth.
Multi-Channel Strategy
Unified campaigns across Google, LinkedIn, Meta, and programmatic channels.
Conversion Rate optimisation
Landing page testing and funnel optimisation to maximise conversion rates.
Attribution modelling
Advanced attribution to understand true channel impact and optimise spend.
Audience Development
First-party data activation and lookalike audience strategies.
Creative Testing
Systematic creative testing framework to identify winning messages.
Real-Time Analytics
Live dashboards connecting ad spend to pipeline and revenue.
9-Step Performance Marketing Framework for SaaS
A proven methodology that delivers consistent results for SaaS companies.
Audit & Benchmark
analyse current performance across all channels.
Attribution Setup
Implement proper tracking and attribution modelling.
Channel Strategy
Define optimal channel mix and budget allocation.
Audience Strategy
Develop targeting approach for each channel.
Creative Direction
Brief and direct ad creative and landing pages for your team to produce.
Campaign Blueprint
Define campaign structure and tracking for your team to set up.
Launch Oversight
Guide go-live with careful monitoring and optimisation advice.
Test & Learn
Systematic A/B testing roadmap across all elements.
Scale & Report
Identify winners to scale and define comprehensive reporting.
Results That Speak for Themselves
Real outcomes from our SaaS clients.
CRM Platform
-48%
CAC
Reduced customer acquisition cost by 48%.
Enterprise Data Platform
4.5x
ROAS
Achieved 4.5x return on ad spend.
Collaboration Software
+210%
Demos
Increased monthly demos by 210%.
Proven Results
CRM Platform
Challenge: CAC rising 15% YoY with no clear path to efficiency
Solution: Designed a unified paid media strategy, specified an attribution model, and directed channel mix optimisation
Results:
Enterprise Data Platform
Challenge: Multiple agencies managing channels with no unified strategy
Solution: Set the strategy to consolidate channels, defined a unified attribution framework, and directed cross-channel optimisation
Results:
Collaboration Software
Challenge: Scaling paid channels while maintaining efficiency
Solution: Designed a systematic testing framework, advised on automation, and mapped expansion to new channels
Results:
Related Services
Explore our specialised offerings within this category.
Conversion Rate optimisation
Systematic testing to improve funnel performance.
Analytics & Attribution
Full-funnel tracking and attribution modelling.
Paid Advertising
Google Ads and LinkedIn Ads strategy.
Landing Page optimisation
High-converting pages for paid traffic.
Creative Testing
Systematic ad creative optimisation.
Multi-Touch Attribution
Connect spend to revenue accurately.
Other Conversion Optimization Solutions
Explore related services within our conversion optimization offerings.
Ready to Grow Your SaaS?
Talk to our team about how we can help accelerate your growth with a tailored performance marketing strategy.
Why Choose Surge45 for Performance Marketing?
We're not a generalist consultancy. We live and breathe B2B SaaS discovery and growth.
SaaS-Focused
Every strategy built for B2B software.
Revenue Attribution
Connect spend to pipeline in your CRM.
Multi-Channel Experts
Unified strategy across all platforms.
Proven Track Record
Significant media spend advised on across SaaS clients.
Real-Time Optimization
Continuous improvement, not monthly reports.
Flexible Engagement
Scale up or down based on your needs.