Content engineering°

The enterprise content engineering platform.

Content engineering unifies research, authoring, optimisation, publishing and measurement into one closed-loop system, so every piece you ship is engineered to be cited by AI search. It's the platform behind our enterprise GEO programme.

writeworks.ai
WriteWorks content engineering platform
The loop°

Research, plan, create, measure, on repeat.

01

Research

Find the demand: historical search data, intent-anchored prompt research and Google Search Console quick wins.

02

Plan

Pick the right next move with an opportunity queue, to-dos, a pipeline kanban and a content calendar.

03

Create

Draft with the system in the room: the content editor, WriteWorks AI co-author and three optimisation lenses.

04

Measure

Close the loop with per-prompt, eight-engine tracking and AI visibility analytics on your own site.

Three optimisation lenses°

Every draft, checked three ways

As you write, each lens returns pass, warning or fail with an inline before-and-after suggestion, so content ships citation-ready, on-brand and search-aligned.

SEO lens

Heading hierarchy, intent match, internal linking and schema.

AI Search lens

Extractability, prompt alignment, citation-readiness and entity clarity.

Brand lens

Voice, tone, banned terms and persona match.

Content editor°

Draft with the system in the room

A familiar, powerful editor with the AI co-author and live measurement built in, with no copy-pasting between tools.

  • Google Docs-class editing with the WriteWorks AI co-author
  • One-tap rewrite actions: rewrite, rephrase, expand, simplify, explain, fix grammar, make professional or casual
  • Intent-anchored templates and URL import
  • Per-prompt citation telemetry inside the document

Engineer content that gets cited.

Talk to the Surge45 team about putting content engineering to work, or explore the enterprise GEO platform it powers.

Enterprise Content Engineering Platform | Surge45