Link Building°

Link Building Strategy & Consulting for B2B SaaS Growth

Earn high-quality backlinks that strengthen your domain authority and improve rankings. Our link building strategy combines digital PR, content partnerships, and targeted outreach plans to win links from authoritative, industry-relevant sources — we architect and lead the outreach approach.

Link Building Strategy & Consulting for B2B SaaS Growth
Average impact per client

Driving growth impact where it matters.

840+
Quality Backlinks Earned
DR 72
Avg Domain Rating Gain
127%
Avg Referral Traffic Growth
94%
Link Retention Rate
The challenge

The gaps quietly costing you pipeline.

Low domain authority preventing rankings for competitive keywords

Competitors outranking you due to stronger backlink profiles

Difficulty earning links in technical B2B SaaS space

Previous link building efforts resulted in low-quality links

No consistent strategy for ongoing authority building

Lack of linkable assets that attract natural backlinks

Our approach

How we drive compound growth.

White-Hat Only

100% ethical link building that protects your domain.

Authority Focus

Target high-DA publications in your industry.

Relationship-Based

Build lasting partnerships with publishers.

Consistent Growth

Predictable link acquisition month over month.

Why now

Link Building Has Evolved

The days of buying links are over. Modern link building requires genuine value, relationships, and newsworthy content that earns coverage.

  • Quality matters more than quantity
  • Relevance is now a major ranking factor
  • Digital PR has become the best link source
  • Content must provide genuine value to earn links
  • Relationships with journalists matter more than ever
  • Data-driven content earns the most coverage
Link Building Strategy & Consulting for B2B SaaS Growth
What we cover

Link Building Tactics That Work in 2024

Digital PR

Earn coverage from top publications through newsworthy content.

Content Partnerships

Collaborate with industry publications for mutual value.

Broken Link Building

Identify and replace broken links on authority sites.

Resource Pages

Get featured on industry resource lists and directories.

Data Studies

Create original research that naturally attracts links.

HARO & Queries

Respond to journalist queries for quick link wins.

How it works

6-Step Link Building Framework

01

Link Opportunity Research

Identify high-value link opportunities through competitor analysis and industry research.

02

Content Asset Planning

Define the linkable assets-data studies, tools, guides, and thought leadership content-that attract high-authority links.

03

Outreach Strategy

Build the personalised outreach playbook and target lists-journalists, bloggers, industry influencers-that win authoritative links.

04

Digital PR Direction

We architect and run the PR campaigns that earn coverage and links from high-authority news and industry publications.

05

Partnership Development

Build long-term relationships with publishers and industry sites for ongoing link opportunities.

06

Performance Tracking

Monitor link acquisition, domain authority growth, and the impact on organic rankings and traffic.

Proof

Results that speak for themselves.

840+
Backlinks Earned

Quality backlinks from DA 50+ sites in 12 months.

+28 DR
Domain Rating

Domain rating increased from 44 to 72.

+127%
Referral Traffic

Referral traffic growth from link building.

B2B DevOps Platform

Challenge: Domain rating of 38 preventing rankings for competitive keywords against DR 70+ competitors

What we did: Data study campaign, digital PR strategy, content partnerships with tech publications

  • 840+ quality backlinks earned
  • Domain rating increased to 66
  • Top 10 rankings for 45 competitive keywords

Security SaaS Startup

Challenge: New domain with no authority, unable to compete in search

What we did: Thought leadership PR campaign, industry analyst relationships, original security research

  • Featured in TechCrunch, Forbes, VentureBeat
  • Domain rating from 0 to 52 in 10 months
  • 156% organic traffic growth

B2B Analytics Platform

Challenge: Links from low-quality sources diluting domain authority

What we did: Link audit and cleanup, disavow toxic links, rebuild profile with quality-focused strategy

  • Removed 2,400 toxic links
  • Recovered from Google penalty
  • Domain rating increased by 18 points
Why Surge45

Why SaaS teams choose us.

White-Hat Only

100% ethical techniques that protect your domain long-term.

Tech Industry Focus

Relationships with tech journalists and publications.

Quality Over Quantity

We target DA 50+ sites that move the needle.

Transparent Reporting

Full visibility into every link earned.

Digital PR Expertise

Earn coverage, not just links.

Link Retention

94% of our links are retained year over year.

FAQ

Questions teams ask.

Is your link building white-hat?

Absolutely. We use only ethical, Google-approved methods including digital PR, content marketing, and relationship building. We never buy links, use PBNs, or engage in any tactics that could harm your domain.

What kind of sites do you target?

We focus on high-authority publications (DA 50+) in your industry including tech news sites, industry blogs, analyst firms, and business publications. Every link is from a relevant, authoritative source.

How many links should a program target per month?

We typically set a target of 15-30 quality links per month depending on your niche and content assets. We prioritise quality over quantity-one link from Forbes is worth more than 100 from low-quality sites.

Do you advise on content for link building?

Yes, we define and lead the linkable assets-data studies, original research, tools, and comprehensive guides-designed to earn natural backlinks and media coverage.

How long until we see results?

Link building is a long-term investment. You'll typically see domain authority improvements within 3-4 months, with ranking improvements following in 4-6 months.

Can you help clean up our existing backlink profile?

Yes, we offer backlink audits to identify toxic links, prepare disavow recommendations, and develop strategies to rebuild your profile with quality links.