Most of your citations come from sites you do not own
The ten domains that carry 35%+ of SaaS citations
From an analysis of 5.7 million citation links across B2B SaaS prompts. Eight of the ten are domains a vendor does not own, which is the entire argument for this service line.
| Rank | Domain | Source type | Citation links |
|---|---|---|---|
| 1 | Community | 6,326 | |
| 2 | G2 | Review platform | 6,097 |
| 3 | PCMag | Publisher | — |
| 4 | Capterra | Review platform | — |
| 5 | TechRadar | Publisher | — |
| 6 | Gartner | Analyst | — |
| 7 | Forbes | Publisher | — |
| 8 | TechCrunch | Publisher | — |
| 9 | YouTube | Video | — |
| 10 | GetApp | Review platform | — |
Source: Goodie, The Most Cited B2B SaaS Domains in AI Search. 5.7 million citation links analysed across B2B SaaS prompts.
Run as one programme, reported separately
They move on different timescales, so blending them into a single number hides which one is working.
Review platform strategy
G2, Capterra and GetApp all sit in the ten most-cited domains for B2B SaaS prompts, with G2 second only to Reddit. Assistants treat review marketplaces as structured, comparable, third-party evidence, which is precisely what a vendor's own site cannot be.
Reddit and community presence
Reddit is the most-cited domain in the analysed set, ahead of G2. Assistants, and ChatGPT in particular, lean on user-generated discussion for software recommendations, because it is where people say what a product is actually like to use.
Analyst and publisher placement
Five of the ten most-cited domains for B2B SaaS prompts are publishers or analysts: PCMag, TechRadar, Gartner, Forbes and TechCrunch. These are earned placements with long lead times and unusually long half-lives.
YouTube and video
YouTube is in the ten most-cited domains for B2B SaaS prompts, and it is the one most SaaS marketing teams treat as a brand channel rather than a citation source.