Reduce your SaaS customer acquisition cost
We help B2B SaaS brands lower customer acquisition cost with a data-driven approach across channel mix, conversion and sales efficiency, so growth stays capital-efficient and your payback period shrinks.
Driving growth impact where it matters.
The gaps quietly costing you pipeline.
High customer acquisition costs eating into unit economics
Inefficient channel mix with poor ROI visibility
Low conversion rates at each funnel stage
Long sales cycles increasing CAC and payback periods
How we drive compound growth.
CAC analysis
A deep dive into channel-level costs, conversion rates and attribution to find the inefficiencies.
Channel optimisation
Reallocate budget to your highest-performing channels and fix the underperforming ones.
Conversion optimisation
Systematic testing to lift conversion at every funnel stage, from awareness to close.
Sales efficiency
Streamline the sales process, improve qualification and reduce time-to-close.
How we bring CAC down.
CAC analysis
Channel, segment and funnel-stage cost analysis with benchmarking.
Channel reallocation
Shift spend to the channels with the best ROI and payback.
Conversion optimisation
A/B test landing pages, trials, forms and sales steps.
Lead quality
Sharper ICP targeting and qualification to cut wasted spend.
Lifecycle automation
Nurture and scoring that reduces manual sales effort.
Continuous monitoring
Dashboards and a cadence for ongoing CAC optimisation.
Our CAC-reduction framework.
CAC audit
Comprehensive analysis of current CAC by channel, segment and funnel stage, with benchmarking.
Attribution model
Define the multi-touch attribution model so you can see the true cost and ROI of each channel.
Channel testing
Run controlled experiments on channel mix, messaging and targeting to find efficiencies.
Conversion optimisation
A/B test landing pages, forms, trials and sales processes to increase conversion rates.
Lead-quality improvement
Refine ICP targeting and qualification to reduce wasted spend on poor-fit leads.
Sales enablement
Better tools, content and processes to help sales close faster and more efficiently.
Lifecycle automation
Lead nurturing and scoring that reduces manual sales effort.
Continuous monitoring
Dashboards and a process for ongoing CAC monitoring and optimisation.
Results that speak for themselves.
DevOps Platform
Challenge: CAC had ballooned to $8,400 with a 14-month payback, threatening unit economics.
What we did: Channel audit, conversion optimisation across three funnel stages and sales-process streamlining.
- 56% CAC reduction to $3,700
- 7-month payback
- 3.8x marketing efficiency
FinTech SaaS
Challenge: Heavy paid spend with poor attribution and unclear ROI by source.
What we did: Multi-touch attribution, channel reallocation and a content-marketing ramp.
- 48% CAC reduction
- 40% of budget shifted from paid to owned
- 12mo to 6mo payback
HR Tech Platform
Challenge: Long sales cycles and low trial-to-paid conversion driving high acquisition costs.
What we did: Product-led growth elements, trial optimisation, automated nurture and sales qualification.
- 62% CAC reduction
- 4.2x trial conversion
- 58% faster sales cycle
Why SaaS teams choose us.
SaaS-Focused
We focus on B2B SaaS, so every playbook and benchmark is relevant to your business.
Revenue Attribution
We connect every campaign to pipeline and revenue in your CRM.
Senior Team
Work directly with experienced strategists, not junior account managers.
Transparent Reporting
Real-time dashboards and weekly updates on performance.
Proven Playbooks
Strategies tested across 50+ SaaS companies.
Flexible Engagement
Scale up or down based on your needs without long-term lock-ins.
Questions teams ask.
What makes Surge45 different from other cac optimisation agencies?
We focus on B2B SaaS companies, which means we understand your unique challenges, buyer journeys, and metrics. Every strategy we create is designed to drive pipeline and revenue, not just traffic or impressions.
How long until we see results?
Most clients see measurable improvements within 60-90 days, with significant results in 6 months. We set realistic expectations upfront and provide transparent reporting throughout.
Do you work with companies our size?
We work with SaaS companies from Series A to enterprise. Our strategies scale to match your resources and growth stage.
How do you measure success?
We track metrics that matter: pipeline generated, qualified leads, conversion rates, and revenue attributed to marketing. We connect marketing activities to your CRM to show real business impact.
What's the typical engagement structure?
Most clients start with a strategic engagement to audit current performance and develop a roadmap. From there, we offer ongoing retainers or project-based work depending on your needs.
Can you integrate with our existing tech stack?
Yes, we have experience with all major marketing platforms including leading CRM, marketing automation, and analytics tools. We'll work within your existing tools or recommend improvements.